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Foundation

Foundation Products

Create a beautiful, even base with our range of Japanese foundation and Korean foundation. Whether you’re looking for a natural, light coverage or you’d like something more heavy-duty, you can find an option to suit your skin and your look. We have face makeup stick foundation and cushion foundation options offering exceptional coverage, as well as smoothing serum foundations that feel as good as applying skincare. With a variety of Korean foundation shades to choose from, you’re sure to find the perfect match for your skin tone. Face foundation is a key part of any face makeup routine, helping to even the skin and provide a smooth, flawless base. We offer stunning options from favorite brands including MEMEBOX, A’PIEU, Etude House and beigechuu, among many others. From stick foundations to liquid foundations and lightweight powder foundations, explore our full foundation range to discover your new go-to choice.