KLAVUU is a Korean cosmetic brand whose name is derived from the Swedish words "klar" ("clear") and "vuu" ("view"). Its products contain Jeju pearl extract and are designed to address skin concerns such as whitening, purification, UV protection, hydration, body relief, and blemish removal. All KLAVUU products are made in Korea, including the best-selling White Pearlsation Special Divine Pearl Serum, Red Pearlsation UV Protection City Defencer SPF50+ PA++++, Urban Pearlsation High Coverage Tension Cushion, and Blue Pearlsation High Coverage Marine Collagen Aqua Cushion SPF50+ PA++++.