The rationale behind LASSIE'EL is “A 'woman(elle)' looks the most 'beautiful (lassie)' is when she has a big smile on her face.” They realize smiling for real once a day makes people’s skin healthier. LASSIE'EL believes that smiles are the best medicine for everyone’s skin and heart to stay healthy. LASSIE'EL is dedicated to providing genuine skincare that is both safe and effective in keeping your smile on your face. Smile Beauty Labs can be found in Paris, Tokyo, Shanghai, and Seoul. They continue to research and study in order to create a truly beautiful smile from the bottom of their heart all around the world. Let’s explore more bestselling products of LASSIE'EL here in Stylevana!