Thai Beauty

Step into the Vibrance of Thai Beauty

Known for blending bold Western contouring with the luminous complexions and glossy lips of East Asian beauty, Thai cosmetics deliver a universally flattering, long-lasting soft glam for any occasion. With viral Thai makeup techniques and humidity-proof formulas taking over social media, beauty lovers everywhere are embracing this unique fusion that lasts all day without cakiness or heaviness. Many Thai base products incorporate sunscreen into their formulas to protect against heavy UV exposure, leaving your complexion better off than you found it.

Key Characteristics of the Thai Makeup Look

A fusion of global influences, Thai makeup reimagines soft glam into an effortlessly wearable aesthetic designed to suit every muse. Recreate the viral look with these essential steps:

• Glowy, Sunkissed Skin: your base reflects the sunkissed appearance of spending a day out in the sun, but is highly resistant against sweat, water and humidity.
  • Try: IN2IT - Primer++ - 3g with the Cathy Doll - CC Cream Speed Cover SPF 50 PA+++ - 50ml
• Sculptural Definition: the Thai style of contouring is soft and ethereal, giving natural definition to your facial features. Blending is a must, and harsh lines are a no-go.
• Fluffy, Natural Brows: the eyebrows are full, feathery and shaped in a straight style, framing the eyes with a natural arch.
  • Try: IN2IT - Sculpt & Style Brow Gel Mascara - 5g
• Warm, Sun-Soaked Blush: in line with the radiant skin, pink, peach and terracotta tones are often used to warm up the complexion.
  • Try: Cathy Doll - Cathy Doll x Maeng Dot Pop Liquid Blush - 4g
• Voluminous, Glossy Lips: polish off your Thai makeup look with a glassy lip combo, first using a lip liner for dimension, paired with a hydrating, non-sticky lip stain.
  • Try: IN2IT - Jelly Beam Glow Tint - 3g