The Story of LuLuLun
Japanese face mask brand LuLuLun was founded in July 2011 by Glide Enterprise, with its headquarters in Shibuya, Tokyo. Offering economical, convenient and easy-to-use sheet masks in resealable packs of 7, 32 or 36 pieces, LuLuLun encourages customers to reward and rejuvenate themselves with a daily mask sesh at the end of a tiring day. The brand name is inspired by the humming sound Japanese girls make when they feel happy or relaxed.


LuLuLun aims to bring out the best in users, even when they’re without makeup. The brand pays great attention to not only the efficacy of its products, but also the manufacturing process and the origin of its ingredients. All LuLuLun products are free from colorants, fragrances, mineral oils and fluorescent agents, and are not tested on animals. The cotton sheet masks are woven with microfibers to ensure comfort and smooth adhesion on skin for optimal delivery of nutrients. The triple-layered mille-feuille structure features the essence in the middle layer to minimize friction and maximize efficacy.


LuLuLun’s sheet masks are available in a wide range of classic options as well as limited editions. Each product undergoes clinical testing to ensure safety and quality before it reaches the market. The masks are highly affordable and suitable for use all year round for all skin types.


Masks for Different Ages: LuLuLun Regular, LuLuLun Precious and LuLuLun Over 45
The LuLuLun Regular Masks include a blue High Moist version, a pink Balance Moist version and a white Refresh White version. One of the bestselling sheet masks across Japan, the blue mask provides deep and long-lasting hydration, thanks to its triple-concentrated Lipidure, isomerized sugar, NMF and extracts from cactus, seaweed, peony and propolis. The pink mask contains hyaluronic acid, acacia honey, rice ceramide, ginseng, peony, mandarin peel and yeast extracts to maintain skin’s moisture balance. The White version improves dull complexions and fine lines with peptides, Vitamin C and elderflower and peony extracts.


Targeting mature skin, the LuLuLun Precious line stars the ingredient L22, a patented plant oil complex that prevents dryness and roughness to restore skin’s youthful appearance. Three types of masks are available. The Green version balances skin’s sebum levels with collagen, moss and seaweed extracts. The Red version deeply moisturizes skin and tackles wrinkles with hydrolyzed rice extract and camellia seed oil. The Gold version is packed with multivitamins, avocado oil, garden cress, passion fruit and dragon fruit extracts to brighten complexion.


Designed for women aged 45 and above, the LuLuLun Over 45 range provides a remedy for dry and sagging skin. The Iris Blue version is enriched with Glass Peptides (palmitoyl tetrapeptide-10) and Persian silk tree bark extract to refine skin texture, while the Camellia Pink version contains Green Peptides derived from celery and flaxseed, as well as artichoke extract to firm and smooth skin. Suitable for daily use, both masks feature iris root and coconut extracts to rejuvenate and restore skin elasticity.


Masks from Around the World: LuLuLun Plus and LuLuLun Travel series
Also known as the Power Masks, the LuLuLun Plus series includes five types of Aroma Oil Masks and five types of Nature Care Masks made with ingredients from different parts of the world. The Aroma Oil Masks relax the body and soul with essential oils from French clary sage, French lavender, Bulgarian rose, Indian lemongrass and Kochi yuzu. The Nature Care Masks incorporate the finest ingredients from around the world, including Swiss sunflower seed for the Sunny Day Mask, Iroise seawater for the Homeo Age Mask, Okinawa acerola for the Fresh Red Mask, Thai silk for the Smooth Gold Mask, and French manuka honey for the Sweet Drop Mask.


Inspired by the natural wonders of Japan, the LuLuLun Travel masks are infused with extracts from local fruits and flowers, making them the perfect skin care souvenirs. Notable examples include the Hokkaido Lavender Mask and Melon Mask, the Okinawa Acerola Mask and Citrus Mask, the Yamanashi Nagano Peach Mask, the Fukuoka Amaou and Tochiotome Strawberry Masks, the Kyoto Uji Green Tea Mask, the Hakone Rose Mask, the Kyushu Kumamoto Watermelon Mask, the Setouchi Lemon Mask, and the Shodo Island Olive Mask. Some LuLuLun Travel masks come in premium or limited editions.


Intensive Care: LuLuLun One and LuLuLun One Night
The LuLuLun One mask series is characterized by a thick, rich serum infused with micro oil to ensure a smooth feel. It also features the active ingredient Brightenyl, a stabilized form of gallic acid which is fundamental to plants’ self-healing process. This range is available in an original and White version. The original repairs and moisturizes with a creamy essence packed with apple and grape stem cell extracts. The White version uses nanosulforaphane and mung bean extract for detox and anti-inflammatory results. Since the LuLuLun One masks are made for intensive care, only two or three pieces are needed per week.


Also made for intensive care is the LuLunLun One Night range available in three regular options (Hydrating, Clarifying and Vitamins) and three types for mature skin (Intensive Hydrating, Clarifying and Firming). The pink Hydrating Mask features glyceryl glucoside, royal jelly, collagen and Cinderella Care (wild thyme extract). The blue Clarifying Mask has Lipidure, fermented rose honey, passion fruit, and fermented yeast cell wall extracts. The orange Vitamins Mask is powered by osmotic Beta-White, Vitamin C derivative, bitter orange peel and marigold extracts. For mature skin, the red Intensive Hydrating Mask is formulated with collagen, ceramide and hyaluronic acid. The navy Clarifying Mask is filled with inositol, rice bran and bitter orange peel extracts. The green Firming Mask contains wine extract, hydrolyzed elastin and coenzyme Q10.


Organic Masks: LuLuLun Organic
Made for sensitive skin, the LuLuLun Organic series taps into the organic trend. The masks use organic ingredients and are free from alcohol and animal-derived ingredients to minimize irritation. This range is available in five types: Chamomile to smooth skin, Lavender to strengthen skin’s protective barrier, Rose for anti-aging care, Tea Tree to condition skin, and Yuzu to refresh and moisturize.


Other Skin Care Products from LuLuLun
Beside masks, LuLuLun also produces a Cleansing Balm, Clear Lotion, Moist Lotion, Rich Lotion, Moist Gel Cream and Precious Cream. The Cleansing Balm features carrot seed oil, carrot root extract, beta-carotene, bergamot fruit extract, royal jelly, and sea buckthorn oil to brighten complexion, minimize pores, improve skin resilience and protect it from blue light.


Coming in a generous 500ml size, the Clear Lotion contains peptides, amino acid derivatives, peony and lemon myrtle extracts to suit oily skin. The 500ml Moist Lotion contains Lipidure, peptides, peony and dwarf lilyturf root extracts to suit dry skin. The 400ml Rich Lotion contains olive leaf, bergamot, cedar bud and garden cress extracts to suit mature skin.


The Moist Gel Cream wraps emollient ingredients, including cold-pressed passion fruit seed oil, cactus extract, fermented alteromonas, tocophenol and beta-carotene, in microgel form to foster cell regeneration and soothe inflammation. The Precious Cream offers long-lasting moisture and anti-aging effects with the same oil-wrapping technology, but its formula has a thicker texture and includes fermented yeast cell wall extract to refine pores and clarify skin.


Let’s LuLuLun
Face masks are the easiest and quickest way to pamper your skin.