Established as the first color cosmetic brand in South Korea, CLIO is a K Beauty brand that celebrates women who take on the challenge of finding "new me". CLIO encourages you to show different representations of yourself that sparks excitement and confidence for yourself. With its innovative quality, sensational colors, and stylish design, CLIO makeup products have become a K Beauty staple that everyone seeks out for every season. Boasting an ever-expanding range of cosmetic products, CLIO is conquering the K Beauty market with hero products like CLIO foundation, CLIO concealer, and CLIO eyeshadow collection. Adding chic to your makeup game, CLIO exerts its unmistakable creative prowess into its seasonal K Beauty collections and beauty products alike. This is what makes CLIO a successful K Beauty label today as it weds perfect results, fine textures, and rich hues to boost the natural allure among women.