I'm Meme is a Korean beauty brand developed by Memebox, known for its trendy, minimalist
makeup products tailored for millennials and Gen Z consumers. Launched in 2015, the brand
emerged from Memebox's deep understanding of consumer preferences, identified through their
Korean e-commerce platforms showcasing over 4,500 domestic and international beauty
brands. With a user base of four million beauty enthusiasts, Memebox recognized a gap
between available products and customer desires, leading to the creation of I'm Meme to
directly address these needs.
