Since its launch 50 years ago, Japanese beauty brand ALOVIVI has been dedicated its time and effort to aloe cultivation with much emphasis on quality. One of the major ingredients used by ALOVIVI is called Aloe Arborescens, which is carefully cultivated under a warm climate at their own farmland situated in the Izu Peninsula. Combining with the mineral-rich sea breeze, ALOVIVI takes pride in their extraction of the finest ingredient with a meticulous ingredient base from carefully selected water to choosing plants aged between 3 to 5 years. With a strong belief and unwavering passion for natural cultivation, Japanese beauty brand ALOVIVI presents its line of skin care products in the highest quality possible, including the label's signature ALOVIVI Cleansing Lotion, which is hailed as the best makeup remover for sensitive skin. It will thoroughly remove every last trace of day makeup including mascaras and eyeliners, leaving your skin soft, hydrated, and refreshed.