Choosing the best makeup products is no easy feat, especially in a world overflowing with innovative formulas and captivating textures. With so many options at your fingertips, narrowing down the top contenders can be quite the challenge. That's where our passionate VANA community steps in. The Mid-Year VANA Award 2025 for Best Makeup shines a spotlight on the standout makeup products — both cherished classics and thrilling new launches — that have demonstrated exceptional quality and performance. Join us as we reveal the winners from renowned K-beauty brands (and more), highlighting the must-have makeup essentials that truly deserve a place in your beauty routine. Keep scrolling to explore the products that have won the hearts of our fans.

*Read about our Mid-Year VANA Award 2025 for Best Skincare here*

- Best Primer -

JUNGSAEMMOOL - Masterclass Glow Base SPF30 PA++

JUNGSAEMMOOL - Masterclass Glow Base SPF30 PA++

Courtesy of Korean Makeup Brand - JUNGSAEMMOOL

STYLEVANA K-Beauty Review: Here to revolutionize your makeup experience is the JUNGSAEMMOOL Masterclass Glow Base SPF30 PA++. Marrying skincare and makeup into one luxurious formula, this moisturizing tone-up base not only acts as a texture-correcting primer, but also gives your skin a natural glow to enhance your overall makeup look. It’s infused with a triple layering moisture ampoule to deeply hydrate and plump the skin, allowing makeup to apply smoothly on top.

- Best Foundation -

CLIO - Kill Cover Founwear Foundation SPF30 PA+++

CLIO - Kill Cover Founwear Foundation SPF30 PA+++

Courtesy of Korean Makeup Brand - CLIO

STYLEVANA K-Beauty Review: Covers visible pores? Natural finish? 72-hour lasting wear? Check, check and check. Make the CLIO Kill Cover Founwear Foundation SPF30 PA+++ your daily go-to foundation and you’ll get to enjoy a thin and highly-adhesive formula that effortlessly covers up pores and blemishes without feeling like you’re wearing anything on your skin – think of it as your skin but better. It melts into the complexion and fixes in place, meaning no touchups are needed throughout your duration of wear.

- Best BB & CC Cream -

Purito SEOUL - Wonder Releaf Centella BB Cream SPF30 PA++++

Purito SEOUL - Wonder Releaf Centella BB Cream SPF 30 PA++++

Courtesy of Korean Skincare Brand - Purito SEOUL

STYLEVANA K-Beauty Review: One product that offers both makeup AND skincare benefits? Sign us up. The Purito SEOUL Wonder Releaf Centella BB Cream SPF30 PA++++ is your answer to the days you’re craving some coverage, but still want your skin to breathe. The Centella-infused formula blends out to a buildable medium coverage with a semi-matte finish to conceal blemishes and smooth out uneven skin texture. As it soothes skin redness and inflammation, it also provides another layer of SPF protection to ward off UV damage.

- Best Cushion -

TirTir - Mask Fit Red Cushion

TirTir - Mask Fit Red Cushion

Courtesy of Korean Makeup Brand - TirTir

STYLEVANA K-Beauty Review: Are we at all surprised that the TirTir Mask Fit Red Cushion has snapped up yet another VANA Award? It’s become a global fan-fave for its innovative formula that delivers a refreshing burst of hydration (thanks to Hyaluronic Acid and nourishing botanical extracts) while providing full coverage that seamlessly blends into the skin for a flawless, semi-matte finish. With an extensive shade range of 40 options, finding your perfect match has never been easier.

- Best Concealer -

The Saem - Cover Perfection Triple Pot Concealer

The Saem - Cover Perfection Triple Pot Concealer

Courtesy of Korean Makeup Brand - The Saem

STYLEVANA K-Beauty Review: Small but mighty, we declare that every makeup lover needs at least one shade of the The Saem Cover Perfection Triple Pot Concealer in their possession. One palette holds 3 shades to cover, correct and conceal any skin imperfections, letting you mix and match the selection to suit your skin needs. The waterproof full coverage offers a semi-matte finish that’s lightweight and non-cakey for a natural appearance.

- Best Powder -

SKINFOOD - Peach Cotton Multi Finish Powder

SKINFOOD - Peach Cotton Multi Finish Powder

Courtesy of Korean Makeup Brand - SKINFOOD

STYLEVANA K-Beauty Review: The cutesy packaging of the SKINFOOD Peach Cotton Multi Finish Powder doesn’t give anything away, but it’s actually the key to making your makeup last all day long. Sebum control powder controls excess oils and mattifies the skin without taking away radiance, setting base makeup for an airbrushed effect. This ultra-fine powder is also made with Peach extract and Calamine powder that alleviate skin irritation and blemishes.

- Best Blush -

HOUSE OF HUR - Moist Ampoule Blusher

HOUSE OF HUR - Moist Ampoule Blusher

Courtesy of Korean Makeup Brand - HOUSE OF HUR

STYLEVANA K-Beauty Review: Achieve a watercolor flush worthy of Baroque paintings with the HOUSE OF HUR Moist Ampoule Blusher. It touts a serum formula enriched with 50% moisture essence to quench the skin as you design your blush look, blending out to create a healthy, non-tacky glow. Each shade can be used alone or mixed together for a customized hue sure to prompt inquiries and compliments. If this formula is an OG favorite of yours, be sure to check out the newest additions to their shade range.

- Best Highlighter & Shading -

Glint - Stick Highlighter

Glint - Stick Highlighter

Courtesy of Korean Makeup Brand - Glint

STYLEVANA K-Beauty Review: Glow from within with the Glint Stick Highlighter in your makeup bag. A creamy formula that melds into the skin, you won’t find any chunky glitters here – instead, you get a whimsical draping of fine pearl and a glistening shine that makes you appear naturally dewy, regardless of your skin tone. It’s designed with a triple-layer system that locks moisture into the skin, ensuring your complexion feels as hydrated as it looks.

- Best Eyeshadow -

Dasique - Shadow Palette My Bear Collection

Dasique - Shadow Palette My Bear Collection

Courtesy of Korean Makeup Brand - Dasique

STYLEVANA K-Beauty Review: The teddy bear-inspired tones of the Dasique Shadow Palette My Bear Collection are incredibly chic and ultra-wearable for any type of look you need to create. Both cozy palettes from the range feature silky shadows with minimal fallout, including all the shades you’ll need to lay down a base, blend and transition or top off your look with some eye-catching sparkle. Whether you’re leaning towards the honey browns of 28 Brown Bear or cooler mauves of 29 Mauve Bear, your eyes are in good hands.

- Best Eyeliner -

BBIA - Last Auto Gel Eyeliner

BBIA - Last Auto Gel Eyeliner

Courtesy of Korean Makeup Brand - BBIA

STYLEVANA K-Beauty Review: The BBIA Last Auto Gel Eyeliner is a game-changer for anyone seeking precision and longevity in their eye makeup routine. This formula glides onto the eyes to deliver intense pigment that stays put from morning to night. What sets it apart from other eyeliners is its waterproof and smudge-proof properties, ensuring your look remains impeccable even in the most demanding conditions. It’s undoubtedly a must-have tool for creating everything from everyday elegance to bold, statement eyes.

- Best Mascara -

Judydoll - 3D Curling Eyelash Iron Mascara Curly

Judydoll - 3D Curling Eyelash Iron Mascara Curly

Courtesy of Chinese Makeup Brand - Judydoll

STYLEVANA K-Beauty Review: We bet you’ve never seen a mascara wand quite like the one that comes with the Judydoll 3D Curling Eyelash Iron Mascara Curly, and here’s why it deserves a spot on your vanity: the metal rod allows for exquisite lash definition to ensure each lash hair is coated evenly, and the 6° tilt of the wand curls them at the ideal angle for maintaining that curl as they fix in place. The waterproof formula is made to be worn anytime, anywhere sans flaking or transferring.

- Best Eyebrow -

eSpoir - The Brow Color Fixing Cara

eSpoir - The Brow Color Fixing Cara

Courtesy of Korean Makeup Brand - eSpoir

STYLEVANA K-Beauty Review: It’s already 2025: if your brows are still sparse, messy and mismatched with your hair color, wyd? Introducing the eSpoir The Brow Color Fixing Cara into your makeup rotation, a clump-free eyebrow mascara that provides pigmented tones and a smudge-proof formula to color, fill in and fix brow hairs in place. Its conical brush is designed to be at a 15° angle so it coats the hair effectively without sticking to the skin underneath, giving them shape and definition.

- Best Lip Makeup -

ETUDE - Dear Darling Water Tint

ETUDE - Dear Darling Water Tint

Courtesy of Korean Makeup Brand - ETUDE

STYLEVANA K-Beauty Review: The ETUDE Dear Darling Water Tint has nabbed VANA Awards time and time again, and we’ve got to hand it to this tried-and-true formula: no matter how many tints and lippies our VANA fans try out, they’re always gravitating towards this kiss and budge-proof stain that’s infused with a Vitamin and Berry Fruit Complex for a hydrating finish (read: no cracked, flaky lips). The moist texture evokes the refreshing sensation of juicy fruits, blending out to create the perfect lip and cheek flush.

Click here to explore the Mid-Year VANA Award 2025 for Best Skincare, and keep an eye out for our Best Hair & Body products for the season launching soon! Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!