Hair and body care products are judged fairly subjectively; not everything will work for everyone given all the different skin and hair types out there. When something piques the interest of the internet and it rises to the top of the bestseller list, we take note. Below is a curated selection of viral hair and body care products that outperform the competition and have amassed a loyal following for their visible results, from reflective glass hair to soft, supple skin. It’s high time your hair and body care routines got an upgrade, and we’ve got just the staples to indulge in. Keep scrolling for the full list of viral hits.


No. 1

ViCREA - & honey Deep Moist Shampoo Step1.0

ViCREA - & honey Deep Moist Shampoo Step1.0

Courtesy of Japanese Haircare Brand - ViCREA

Here’s the buzz: the ViCREA & honey Deep Moist Shampoo Step1.0 is the shampoo not to be missed out on. This delicious concoction includes Honey, Royal Jelly, Propolis and Argan Oil that provides deep nourishment for dry, damaged and brittle strands, replenishing moisture to foster strong, shiny locks. Additive-free? Tick. Whimsical Peony Honey scent that totally upgrades hair wash day? Double tick.


No. 2

PelicanSoap - Peach Scented Exfoliate Whitening Hip Care Soap

PelicanSoap - Peach Scented Exfoliate Whitening Hip Care Soap

Courtesy of Japanese Skincare Brand - PelicanSoap

The PelicanSoap Peach Scented Exfoliate Whitening Hip Care Soap is not a new product by any means, but it’s been reintroduced to a wider global audience through BLACKPINK Jennie’s recommendation. Consider this a cleanser and scrub in one, made with Peach Scrub Powder, Konjac and fermented Rose Honey that gently slough away dead skin cells around the hip and bottom area, at the same time keeping the skin moisturized and soft. It’s the body care product you never knew you needed, but will definitely remain in your routine as a staple.


No. 3

ORBIS - Essence In Hair Milk

ORBIS - Essence In Hair Milk

Courtesy of Jpaanese Haircare Brand - ORBIS

Did you know: the ORBIS Essence In Hair Milk is ranked #1 on Japan’s @cosme ‘out-of-bath treatment’ chart, beloved by J-beauty enthusiasts for addressing a wide range of hair concerns such as split ends, frizz, dullness and dryness. This hair milk repairs damage from the core, harnessing the benefits of hydrolyzed Silk and Soybean Sterols to coat your mane with a moisture-retaining layer that doesn’t weigh hair down, no matter your scalp and hair type.


No. 4

APLB - Glutathione Niacinamide Body Lotion

APLB - Glutathione Niacinamide Body Lotion

Courtesy of Korean Skincare Brand - APLB

We had to add this VANA Award winner to the list: the APLB Glutathione Niacinamide Body Lotion may appear simple, but it’s packed with a plethora of skin-loving ingredients like Glutathione, Niacinamide, Vitamin C and Centella Asiatica that brighten, hydrate and soften your skin from head to toe. This creamy, fast-absorbing formula is a veritable tall glass of water for thirsty skin, sinking in sans stickiness.


No. 5

aromatica - Rosemary Root Enhancer

aromatica - Rosemary Root Enhancer

Courtesy of Korean Haircare Brand - aromatica

Got thick, voluminous hair on your vision board? Your next move to manifest your dream hair is adding the aromatica Rosemary Root Enhancer to cart. A multi-use treatment, a couple spritzes of this Rosemary and vitamin-enriched formula calms heated and reddened scalps; balances excess sebum production; strengthens weakened roots; alleviates dryness and itchiness; and reverses hair loss for thick, luscious locks. The cooling sensation it imparts once applied is totally reinvigorating, refreshing not only the scalp but also the mind.


No. 6

GROWUS - Damage Therapy No-Wash Treatment EX

GROWUS - Damage Therapy No-Wash Treatment EX

Courtesy of Korean Haircare Brand - GROWUS

Come for the pink sparkles, stay for the nutrient-rich formula: the GROWUS Damage Therapy No-Wash Treatment EX is as pretty on your top shelf as it is intensely nourishing for your hair, and it’s all thanks to a blend of Marine Collagen and Himalayan Pink Salt that transforms frizzy, tangled hair into a waves of shine and silkiness. Two types of proteins adhere to your strands with Double Coating Therapy, leaving them smooth and strengthened over time. Bonus points for the elegant Rose Musk scent that lasts all day.


No. 7

Baren - Shea Butter Sleeping Heel Patch

Baren - Shea Butter Sleeping Heel Patch

Courtesy of Korean Skincare Brand - Baren

Foot cream, while useful, can be a hassle to apply. A more convenient way to restore dry, cracked heels is with the Baren Shea Butter Sleeping Heel Patch, a thin moisturizing patch that adheres to your heels and infuses the skin with Shea Butter, Urea and Hyaluronic Acid, effectively smoothing rough feet overnight. No fuss, no mess, just simple exfoliation and moisturization as you sleep.


No. 8

Seapuri - Scalpy Hair Serum

Seapuri - Scalpy Hair Serum

Courtesy of Korean Haircare Brand - Seapuri

For years you’ve had scalp care on the back burner and surprise, surprise, your hair is suffering as a result of it. The Seapuri Scalpy Hair Serum gives your scalp its full attention in undoing the effects of thinning strands, reactivating dormant follicles and supporting hair growth. Massage this Salicylic Acid, Dex-Panthenol and L-Menthol formula into the scalp with the cooling ball applicator to treat the scalp and soothe follicles; it’s non-greasy and lightweight for ultimate comfort.


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