Internet's Most Viral Summer Makeup Trends 2025

Summer 2025 is just around the corner, and you know what that means—time to dust off those makeup brushes and dive into the vibrant world of beauty trends! This season, we’re taking cues from our favorite celebs and turning our faces into canvases of pure joy. From sun-kissed cheeks that scream "I just returned from a tropical vacation" to ethereal dewy finishes that make you look like a walking cloud, we’ve got the scoop on the five hottest viral makeup looks. Buckle up, beauty enthusiasts; it’s time to get glam!


1. Sundrenched Blush

blackpink lisa makeup look

Courtesy of @makeupbyariel

First up, we have the Sundrenched Blush, inspired by the fabulous BLACKPINK's Lisa. This look is all about channeling that sun-kissed glow without the risk of actual sunburn! Start by slapping on some HOUSE OF HUR's Moist Ampoule Blusher in Peach Coral. This lightweight potion glides on like butter and gives you that radiant flush, perfect for tricking your friends into thinking you just spent the day lounging poolside. Next, add a splash of Dasique Juicy Dewy Tint in Mauve Mood to your cheeks and lips for that fresh, youthful vibe. Finish with the BBIA Last Auto Gel Eyeliner in Rose Brown—because soft definition around the eyes is essential when you want to look effortlessly chic (or like you just woke up looking this fabulous).

Get the Look

HOUSE OF HUR's Moist Ampoule Blusher in Peach Coral Dasique - Juicy Dewy Tint in Mauve Mood BBIA - Last Auto Gel Eyeliner in Rose Brown


2. Sunkissed Glow

hailey bieber makeup look

Courtesy of @haileybieber

Who doesn’t want to look like they’ve just returned from a sun-soaked getaway? Enter the Sun-kissed Glow, inspired by the radiant Hailey Bieber. Start with the Romand's Better Than Cheek in #S02 Lychee Chip and apply it generously across the cheeks and lightly dusted on the nose for a fresh and youthful appearance. Keep the rest of your makeup minimal with a berry-toned lip and simple eye makeup to let the blush take center stage. Grab the Dasique Shadow Palette from the Rose Milk Tea Collection in #27 Rose Milk Tea for a wash of coral on the eyelids, then add a coat of LAKA's Popping Balloon Tint in #507 Playful to nail the effortlessly chic look!

Get the Look

Romand's Better Than Cheek Dasique Shadow Palette LAKA's Popping Balloon Tint


3. Cloud Skin

jang won young makeup look

Courtesy of @for_everyoung10

Next on our list is Cloud Skin, a look so dreamy it practically floats off your face! Inspired by the ethereal Jang Won-young from Ive, this look is all about that soft-focus finish. Start with the Dasique Water Veil Primer to create a canvas smoother than a baby’s bottom—seriously, it’s like magic! Follow up with the Peach C Peach Glow Makeup Base for that coveted "I just came back from a meditation retreat" glow. Lightly dust your T-zone with the HERA Airy Powder Primer to keep things light and fluffy. This look is perfect for summer days when you want to feel like a fairy but don’t want your makeup to weigh you down!

Get the Look

Dasique - Water Veil Primer Peach C - Peach Glow Makeup Base HERA Airy Powder Primer


4. Guava Girl Makeup

sabrina carpenter makeup look

Courtesy of @sabrinacarpenter

Feeling fruity? The Guava Girl Makeup trend, inspired by the fabulous Sabrina Carpenter, is here to bring out your inner tropical goddess! Start with the Fwee Mellow Dual Blusher in PK01 Love Me Highkey, which is basically the color equivalent of a juicy guava. Highlight those cheekbones with the CLIO Prism Highlighter Duo for a glow that could blind a small army. Top it off with the LAKA's Fruity Glam Tint in #102 Dewy, adding a juicy sheen that complements your glowing complexion. Embrace the satin skin glow and shine like a summer muse wherever you go!

Get the Look

Fwee - Mellow Dual Blusher CLIO - Prism Highlighter Duo LAKA's Fruity Glam Tint


5. Honey Glazed Glow

kylie jenner makeup look

Courtesy of @kyliejenner

Lastly, we have the Honey Glazed Glow, a look so sweet it could be served with pancakes! Inspired by the ever-gorgeous Kylie Jenner, this trend is all about warm, golden hues that make you feel like a sunbeam. Start with the Dasique Blending Mood Cheek in Almond Vanilla to create a bronzy base that says, “I definitely didn’t just eat a whole tub of ice cream.” Next, apply the Glint Glow Pearl Base for a luminous finish that feels as luxurious as it looks. Complete the look with the peripera Over Blur Tint in Tteok Recipe Version (10 Best Rose) for lips that are soft, blurred, and oh-so-chic. This combo will have you looking like you just stepped out of a sun-drenched paradise, ready to take on any summer occasion!

Get the Look

Dasique - Blending Mood Cheek in Almond Vanilla Glint - Glow Pearl Base peripera Over Blur Tint in Tteok Recipe Version (10 Best Rose)


So there you have it—five viral makeup looks that will have you slaying all summer long. Whether you're channeling your inner BLACKPINK or vibing with some fruity hues, these trends are perfect for expressing your unique style while keeping your makeup looks fresh and fun. Grab your favorite makeup products, let your creativity flow, and get ready to shine brighter than the summer sun! Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!