The sales records don’t lie: bestsellers become bestsellers for a reason, and if they’re topping our Stylevana charts, we have to take notice. What is it that makes a product so special and beloved? Is it worth a spot in your own routine? We’re breaking down the best beauty buys that have been dominating the shelves this season, including skincare, makeup and hair and body favorites that stand out from the crowd. If you’re curious to know what our VANA fans have been loving or need a little shopping inspo for yourself, you’ve come to the right place – just keep scrolling through to learn more.


No. 1

ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

Courtesy of Korean Skincare Brand - ANUA

The ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam goes above and beyond for clogged and enlarged pores. This formula is designed to gently exfoliate away dead skin cells and impurities with Heartleaf powder, while triple Hyaluronic Acid keeps the skin quenched and refreshed.


No. 2

Dr. Althea - 345 Relief Cream

Dr. Althea - 345 Relief Cream

Courtesy of Korean Skincare Brand - Dr. Althea

Post-blemish complexions can find soothing comfort from the Dr. Althea 345 Relief Cream, made with a potent blend of Niacinamide, Panthenol and Prickly Pear extract that speeds up skin healing, soothing redness and providing hydration in the process.


No. 3

LANEIGE - Neo Essential Blurring Finish Powder

LANEIGE - Neo Essential Blurring Finish Powder

Courtesy of Korean Skincare Brand - LANEIGE

Korea’s it girls are obsessed with the Dr. Althea 345 Relief Cream because it’s skincare-infused, so as to maintain healthy hydration levels, but provides a blurred-matte finish that controls sweat and sebum. Because the powder is so fine, it adheres to the skin seamlessly and doesn’t leave a trace.


No. 4

APLB - Glutathione Niacinamide Body Lotion

APLB - Glutathione Niacinamide Body Lotion

Courtesy of Korean Skincare Brand - APLB

Glutathione, Niacinamide and Centella Asiatica come together to form the APLB Glutathione Niacinamide Body Lotion, a lightweight body moisturizer that replenishes fresh moisture back into the dry and stressed skin. It also brightens dullness, revives skin elasticity and soothes irritation.


No. 5

EQQUALBERRY - Swimming Pool Daily Facial Toner

EQQUALBERRY - Swimming Pool Daily Facial Toner

Courtesy of Korean Skincare Brand - EQQUALBERRY

Don’t be fooled by the simplicity of the EQQUALBERRY Swimming Pool Daily Facial Toner; this formula actually packs a punch. It evens out skin texture with Protease, avoiding the need for potentially irritating chemical exfoliants, and sinks deep into the dermis to refill moisture levels with a HYAL 8complex.


No. 6

I'm From - Licorice Calming Cream

I'm From - Licorice Calming Cream

Courtesy of Korean Skincare Brand - I'm From

When it comes to irritated skin vs the I'm From Licorice Calming Cream, the latter comes out on top. 58% Licorice Exosome and 100 million Licorice flavonoids alleviate irritation and sensitivity, at the same time sealing moisture into the skin to protect the skin barrier from further damage.


No. 7

ETUDE - Face Blur Primer

ETUDE - Face Blur Primer

Courtesy of Korean Makeup Brand - ETUDE

Set your base makeup up for success with the ETUDE Face Blur Primer, our VANA Award-winning makeup primer that smooths out bumpy skin, brightens skin tone and gives an overall blurred appearance, thanks to Cover Powder and Baby Pixel Powder.


No. 8

innisfree - Vitamin C Green Tea Enzyme Brightening Serum

innisfree - Vitamin C Green Tea Enzyme Brightening Serum

Courtesy of Korean Skincare Brand - innisfree

The innisfree Vitamin C Green Tea Enzyme Brightening Serum has become a VANA fan mainstay for its visible brightening and skin-refining effects. Made for use in the AM and PM, the duo of Vitamin C and Green Tea targets stubborn dark spots and post-blemish marks.


No. 9

peripera - Ink Thin Thin Brush Liner

peripera - Ink Thin Thin Brush Liner

Courtesy of Korean Makeup Brand - peripera

Anti-smudge, super-fine, waterproof… the peripera Ink Thin Thin Brush Liner is everything you could want in a liquid eyeliner and more. The 0.12mm brush tip makes it a piece of cake to sketch out your desired liner look, and a longwear polymer fixes the liner in place all day once it’s on.


No. 10

KSECRET - SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean

KSECRET - SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean

Courtesy of Korean Skincare Brand - KSECRET

Add the KSECRET SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean to your slow-aging routine for effective results: its key ingredients treat fine lines and wrinkles, dullness, texture and troubled skin. Just a pea-sized amount every night will revitalize and reawaken your appearance in no time.


No. 11

Shiseido - Urea Hand & Foot Cream

Shiseido - Urea Hand & Foot Cream

Courtesy of Japanese Skincare Brand - Shiseido

Urea is a hero ingredient for softening hardened skin, and you’ll find it in the Shiseido Urea Hand & Foot Cream that specifically addresses rough and calloused hands and feet. It absorbs quickly into the skin without any residual stickiness or greasiness.


No. 12

ORBIS - Essence In Hair Milk

ORBIS - Essence In Hair Milk

Courtesy of Japanese Skincare Brand - Shiseido

The ORBIS Essence In Hair Milk has climbed up the bestseller list this season and definitely deserves its time in the spotlight. This leave-in hair milk restores hydration and shine to rough and frizzy locks, repairing damage by creating a protective film over each strand. It deeply moisturizes from the inside out to prevent future moisture loss.


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