All the K-Beauty Winners of the Allure Best of Beauty 2025

It’s no secret that K-beauty is highly rated on a global scale. The innovative textures, formulas and ingredients have made K-beauty products daily staples in countless beauty enthusiasts’ routines, and in some cases even rival the most well-known and iconic products in the international beauty landscape. American magazine Allure has dropped their Best of Beauty winners for 2025 and lo and behold, we spotted a handful of K-beauty products that wowed their editors and claimed awards. Join us as we dive into all the accomplished K-beauty winners featured in the Allure Best of Beauty 2025 and let you know exactly why they came out on top. Keep scrolling to learn more.

No. 1

Aestura - AtoBarrier 365 Cream Mist

Courtesy of Korean Skincare Brand - Aestura

What if your favorite fortifying moisturizer became a face mist? The Aestura AtoBarrier 365 Cream Mist offers support for your moisture barrier with Ceramides, Fatty Acids and Cholesterol, spritzing out of the bottle as an ultra-fine creamy mist that replenishes hydration and soothes sensitivity instantly. It’s made for all skin types to give their complexions a boost whenever they need it, be it right after cleansing or throughout the day.

No. 2

APRILSKIN - Carrotene IPMP Clearing Solution

Courtesy of Korean Skincare Brand - APRILSKIN

If nothing seems to be helping your breakouts, we recommend the APRILSKIN Carrotene IPMP Clearing Solution to solve your skin troubles. This treatment zeroes in on blemishes, breakouts and acne marks to dry them out and promote skin recovery ASAP. Carotene IPMP provides a calming touch to inflamed skin, while BHA, PHA and Niacinamide regulate the skin’s sebum levels for a more balanced complexion.

No. 3

Ma:nyo - Pure Cleansing Oil

Courtesy of Korean Skincare Brand - Ma:nyo

It’s no surprise the Ma:nyo Pure Cleansing Oil has snagged yet another beauty award; this long-term fan favorite has graced many a complexion and is a global bestseller, having sold over 20 million bottles and counting worldwide. A nutrient-rich concoction of botanical oils deeply cleanse the skin, sloughing away impurities and buildup without stripping the complexion of moisture. When it’s time to rinse, it washes away effortlessly and leaves no film behind.

No. 4

LANEIGE - Bouncy & Firm Lip Treatment

Courtesy of Korean Skincare Brand - LANEIGE

All aboard the plump pout express: the LANEIGE Bouncy & Firm Lip Treatment is true to its word when it nourishes the lips to a bouncy and firm state, thanks to a Peony & Collagen Complex with Hyaluronic Acid and Peptides. Swipe on the smooth texture to smooth over rough lips, replenish hydration by strengthening the moisture barrier and soothe flaky skin. You can apply this in the PM before bed, or slick it on in the daytime to prep your lips before makeup.

No. 5

TirTir - Mask Fit Make Up Fixer

Courtesy of Korean Skincare Brand - TirTir

After spending the time and effort on your beat, the last thing you want is for it to melt off your face throughout the day. Enter the TirTir Mask Fit Make Up Fixer, a powerful makeup setting spray made to create a protective barrier over your skin to lock your makeup in place. It provides a soft blurring effect to give you an IRL airbrushed filter as it controls sebum, resists friction and stands its ground against all weather conditions.

No. 6

Dr. Althea - Pure Grinding Cleansing Balm

Courtesy of Korean Skincare Brand - Dr. Althea

K-beauty packaging innovation at its finest: the Dr. Althea Pure Grinding Cleansing Balm uses a grinding container to dispense its sorbet-like cleansing balm, keeping every application fresh and hygienic. The product itself – consisting of only 14 essential ingredients – removes sunscreen, waterproof makeup and impurities from the pores with ease, so that the skin is properly cleansed at every layer.

Have you tried any of these award-winning K-beauty products? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!