2025 Trend Recap: What to Try Before The Year Ends
Can you believe 2025 is already in the rearview mirror? Time flies when you're having fun with skincare. As we gear up for another fabulous year, let’s take a stroll down memory lane and recap the hottest skincare trends that had us buzzing this past year. From innovative ingredients to game-changing formulas that transformed our routines, these trends are not just fleeting fads—they’re the key players in achieving that enviable glow and stronger, healthier skin in the long term. Get your shopping bags ready , because we’re about to relive the magic and rediscover those must-have products that will elevate your skincare game in the year to come. Keep reading on for our 2025 trend highlights.
Capsule Creams
The capsule cream is a wondrous innovation that users of all skin types can enjoy. They typically consist of cream capsules containing active ingredients being suspended in a gel cream base. The encapsulation of actives enhances their stability and freshness, so that when you go to apply them on the skin they are highly effective at penetrating the dermis and doing their job. When using a capsule cream, you can customize the ratio of cream to gel according to your skin type and needs, such as how dry your skin feels on a given day.
PDRN
You heard it here first: the PDRN boom is not stopping anytime soon. 2025 brought a slew of new PDRN launches, including skincare made with earth-conscious vegan PDRN. This viral ingredient is used to address skin damage deep in the dermis, stimulating collagen and elastin production and giving skin regeneration processes a helping hand. You don’t have to go for invasive procedures (albeit minimal) to see results like enhanced skin texture, firmer and more elastic skin and balanced hydration levels; just stock up on our top PDRN skincare picks and you’re on your journey towards a revitalized complexion.
Wrapping Masks
Like clothing, there’s no one size that fits all with sheet masks. Enter: the wrapping mask, a liquid mask that dries down on the skin and is made to be peeled off. K-beauty wrapping masks are versatile as a rapid treatment before an important event to get that post-facial glow, or as an overnight barrier to seal in the rest of your PM routine with additional benefits, like a luminous glow or more even skin tone. Our favorite wrapping masks are highly rated for locking in moisture, plumping up a sagging complexion and eradicating dullness.
Panthenol
Panthenol is a common skincare ingredient you’ll find in many products that provides a host of benefits for any skin type. It’s simultaneously a humectant and emollient, excellent for replenishing hydration and locking moisture into the skin, as well as soothing for complexions that are irritated and/or damaged. As it supports barrier health and function, incorporating Panthenol into your routine will help accelerate skin repair, enhance softness and smoothness and keep it hydrated over a period of time.
Grinding Cleansing Balms
Cleansing balms are nothing new, but it’s the grinding containers that totally change the game. The grinding mechanism allows you to control how much product you’re dispensing at a time, instead of scooping out more product than you actually need when cleansing. Because the source of the product is sealed, this ensures that every application is fresh and your original store doesn’t get contaminated by water or uncleanliness. The grinder packaging is a simple concept but it makes all the difference.
Keyring Trinkets
Trinkets were definitely the star of the show this year, in particular bag charms; you won’t walk past anyone without a little something hooked onto their purse or backpack as a small expression of personal style and flair. This fashion trend fused with the beauty world as brands started releasing their versions of bag charms and keyrings, launching mini multi-use pots, lippies and more that you can use AND wear. These functional trinkets are so handy to bring out and about for any touchups during the day, plus they add personality to your personal belongings. Be it a singular keyring or layers of trinkets, we’re not ready to let this 2025 trend go quite yet.
Hydrogel Toner Pads
If you’ve always wanted to use toner pads but were concerned about the friction of swiping pads causing irritation, you need hydrogel toner pads in your life. Not only do they absorb large quantities of essence to make each application utterly juicy, the surface of a hydrogel pad itself is much gentler on the skin compared to a traditional cotton or gauze pad, allowing it to glide on the skin and avoid any harsh rubbing. Use it in place of toner or as a flash mini-mask for targeted areas that need a boost.
Which trend were you loving during 2025, and which trend are you hopping onto in 2026? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!
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