As we bid farewell to 2025, it’s time to reflect on the incredible innovations that took the beauty world by storm this year. The past twelve months have been nothing short of revolutionary for hair and body care, with so many picks to love and enjoy. Buzzworthy products have gripped our hearts (and our feeds), transforming ordinary routines into extraordinary experiences, and we're celebrating the viral sensations that have defined 2025 and left beauty lovers eagerly sharing their results. Whether you're a devoted skincare fanatic or just dipping your toes into the world of hair care, your editor’s picks of this year's standouts are sure to inspire your next routine. Keep reading on for everything there is to know.

 

No. 1

GROWUS - Damage Therapy Treatment EX

GROWUS - Damage Therapy Treatment EX

Courtesy of Korean Haircare Brand - GROWUS

Hit a wall with unruly, damaged hair? Try the GROWUS Damage Therapy Treatment EX, a deeply nourishing wash-off treatment made to replenish dull and malnourished strands affected by heat, salon treatments or environmental factors. It contains high and low molecular weight Collagen to deliver protein to your mane, Panthenol for smoothing hydration and Pearl extract for a luscious shine post-shower. As it nourishes the hair from the inside out, it coats the hair cuticle to keep all the nutrients in.

No. 2

PelicanSoap - Peach Scented Exfoliate Whitening Hip Care Soap

PelicanSoap - Peach Scented Exfoliate Whitening Hip Care Soap

Courtesy of Japanese Skincare Brand - PelicanSoap

The PelicanSoap Peach Scented Exfoliate Whitening Hip Care Soap is not a new product on the market, but it really took center stage this year when BLACKPINK’s Jennie recommended it as her must-have item. Intended for use around the hips and bottom, the soap scrubs away impurities and dead skin cells from the body with Peach and Konnyaku. The result? Smoother, brighter skin with an even skin tone.

No. 3

Seapuri - Scalpy Hair Serum

Seapuri - Scalpy Hair Serum

Courtesy of Korean Skincare Brand - Seapuri

Hair loss is no one’s idea of fun, but luckily the Seapuri Scalpy Hair Serum is here to help you take matters into your own hands. This cooling treatment dispenses from a rollerball onto the scalp, enriching it with clarifying Salicylic Acid, mineral-rich Glacier Water and barrier-strengthening Dex-Panthenol to prevent hair fall and thinning. The massage tip eases the formula into the skin and cools down the scalp without making the hair greasy or weighed down.

No. 4

Baren - Shea Butter Sleeping Heel Patch

Baren - Shea Butter Sleeping Heel Patch

Courtesy of Korean Skincare Brand - Baren

The best products are arguably the ones that do the work for you while you’re asleep, which is why the Baren Shea Butter Sleeping Heel Patch is a can’t-miss item. The patches are infused with Shea Butter and 10 exfoliating ingredients to hydrate your heels overnight, at the same time sloughing away dead skin cells and dry patches. Only 0.05mm thin, they adhere seamlessly to the feet and don’t leave any mess or residue on either side of the patch.

No. 5

ORBIS - Essence In Hair Milk

ORBIS - Essence In Hair Milk

Courtesy of Japanese Skincare Brand - ORBIS

You’ll likely have seen the ORBIS Essence In Hair Milk floating around your feed this year; it seems the netizens and our VANA fans can’t get enough of this top-rated hair treatment. What it is: a milky no-rinse treatment that hydrates dry locks, reduces split ends and restores a shiny finish to lackluster strands. It creates a coating over each hair to seal in moisture, making sure your mane is moisturized and healthy in the long run.

No. 6

APLB - Glutathione Niacinamide Body Lotion

APLB - Glutathione Niacinamide Body Lotion

Courtesy of Korean Skincare Brand - APLB

We’re big fans of the ‘skinification’ movement that takes ingredients you’d typically find in face care products and incorporates them into hair and body care formulas, like the APLB Glutathione Niacinamide Body Lotion. A trio of Glutathione, Niacinamide and Centella Asiatica penetrate the skin to supply fresh moisture to dry and dehydrated skin. The lightweight lotion sinks into the skin and calms irritation while smoothing out wrinkles and boosting skin elasticity.

No. 7

ViCREA - & honey Deep Moist Shampoo Step 1.0

ViCREA - & honey Deep Moist Shampoo Step 1.0

Courtesy of Japanese Skincare Brand - ViCREA

Dive into the golden goodness of Honey with the ViCREA & honey Deep Moist Shampoo Step 1.0. This shampoo features a blend of Manuka, Acacia and raw Honeys to provide powerful moisture to depleted tresses, with the addition of Keratin and Arginine repairing damage. Its Peony Honey fragrance is sure to uplift you as you go about your hair wash routine, letting you emerge from the shower feeling brand new.

Shop the hair and body stash to hit your goals! Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!