K-beauty serums have caused much fanfare over the years, with some accumulating cult followings like the BEAUTY OF JOSEON Glow Serum : Propolis + Niacinamide, or Dear, Klairs Freshly Juiced Vitamin Drop. We constantly see them raved about on our FYP and Explore feed, and we agree for very good reason. However, some serums don’t get the same recognition but definitely should not be slept on. As K-beauty experts, we had to give these hidden gems their time in the spotlight and share them to the world. Featuring a rotation of Isntree, I DEW CARE and more, get ready to shake up your routine and start scrolling to find your next gamechanging serum obsession.

No. 1

FRUDIA - Pomegranate Nutri-Moisturizing Serum

Courtesy of Korean Skincare Brand - FRUDIA

Leave it to FRUDIA to bring the fruity-fresh energy to your top shelf. 64% Pomegranate extract and Adenosine star in the Pomegranate Nutri-Moisturizing Serum that treats signs of aging and ups the complexion’s moisture levels. These two key ingredients elevate skin elasticity to iron out fine lines, keeping the skin bouncy, supple and moist. Meanwhile, Pomegranate and Tomato Seed oils strengthen the moisture barrier to help the skin retain moisture. Meant to be applied after toner, it leaves a glossy finish that is the epitome of vitality and youth.

No. 2

Isntree - Ultra-Low Molecular Hyaluronic Acid Serum

Courtesy of Korean Skincare Brand - Isntree

Fan-fave K-beauty label Isntree has captured hearts across the world with their Hyaluronic Acid lineup, ranging from essence to SPF. Their latest drop, the Ultra-Low Molecular Hyaluronic Acid Serum , presents a new range of products formulated with a 14-layer complex of ultra-low molecular Hyaluronic Acid . These HA particles have an average of 329 Daltons to deliver long lasting intense hydration to all layers of the dermis within 3 seconds of application, as well as help the skin retain moisture over 24 hours. Anyone treating dry or dehydrated skin absolutely needs to get their hands on this.

No. 3

Bellflower - Propolis 76% Serum

Courtesy of Korean Skincare Brand - Bellflower

Bellflower, a seriously underrated K-beauty brand, stepped up their serum game and recently released a slew of new boosters, including the Propolis 76% Serum. This newbie places the spotlight on Propolis extract (76% to be exact!), an ingredient known for its anti-inflammatory properties and nutritious moisture content. Coupled with Hyaluronic Acid, with this you can expect soothed skin, a surge in hydration levels, and improved brightness - it’s basically a serum that does it all.

No. 4

I DEW CARE - Juicy Kitten Purifying Power-Green Serum

Courtesy of Korean Skincare Brand - I DEW CARE

The I DEW CARE Juicy Kitten Purifying Power-Green Serum is basically a power-boosting green juice for blemish-prone skin: Kale leaf, Spirulina and Chlorella nourish, soothe, and provide antioxidant protection, while Moringa Seed extract clears the complexion of impurities. This gentle but effective serum also includes Heartleaf extract to calm active irritation. Users report brighter and softer skin after use, as well as a noticeable decline in acne.

No. 5

numbuzin - No.7 Mild Green Soothing Serum

Courtesy of Korean Skincare Brand - numbuzin

Haven’t got the time to layer all your boosters on one at a time? We’ve got you covered. The numbuzin No.7 Mild Green Soothing Serum contains a whopping 29 types of calming ingredients, including Noni, Cica, Heartleaf, Green Tea, Mugwort... the list goes on. These mild ingredients work hand in hand in a watery gel texture to soothe and moisturize the skin, absorbing into the skin without residue or stickiness. Skincare minimalists, this one’s the serum for you.

No. 6

THANK YOU FARMER - True Water Deep Serum EX

Courtesy of Korean Skincare Brand - THANK YOU FARMER

An intensified version of the original True Water Deep Serum, the THANK YOU FARMER True Water Deep Serum EX is a moisturizing marvel for all skin types. This concentrated serum, packed with Hyaluronic Acid, Oak Root extract, and Ceramide NP, utilizes a special “polishing coating technology” that not only moisturizes the skin, but also forms a moisture barrier and boosts glowiness. Dry and dehydrated complexions will appreciate the burst of moisture it imparts, and those with oilier skin will find this freshly moisturizing without being overwhelming.

No. 7

Logically, Skin - Multi Vitamin Daily Care Serum

Courtesy of Korean Skincare Brand - Logically, Skin

When you’re fatigued or stressed out, the skin can really be telling of your condition as it starts to act out. The Logically, Skin Multi Vitamin Daily Care Serum addresses these symptoms, such as dullness or sagging skin, with a 10% multi-vitamin complex that boosts skin glow and enhances elasticity. Centella Asiatica extract adds an extra punch of skin soothing to protect from blemishes and inflammation, rounding out this serum that will easily secure its place in your daily routine.

No. 8

PESTLO - Noni Cica Soothing Serum

Courtesy of Korean Skincare Brand - PESTLO

Banish irritation and inflammation with the PESTLO Noni Cica Soothing Serum. This soothing formula is made with 40% Noni Fruit and 40% Cica extracts, 2 ingredients that nourish and hydrate the skin while restoring the moisture barrier and healing damage caused by stress along the way. LHA can also be found on its ingredient lineup, good for clearing out impurities and excess sebum that contribute to enlarged pores. Plus, it contains clean ingredients that are safe for all skin types, and is cruelty free.

Found your underrated serum soulmate? There’s no better time to stock up on it than now, during our VANAtine’s Day Sale. What’s even better is that we’re sharing an exclusive discount that knocks off more dollars from your entire haul, which can be found on our homepage! Follow us on Instagram and Facebook, as well as keep an eye on the VANA Blog, to make sure you receive all the latest news, promos, and information!