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Foundation
Create a beautiful, even base with our range of Japanese foundation and Korean foundation. Whether you’re looking for a natural, light coverage or you’d like something more heavy-duty, you can find an option to suit your skin and your look. We have face makeup stick foundation and cushion foundation options offering exceptional coverage, as well as smoothing serum foundations that feel as good as applying skincare. With a variety of Korean foundation shades to choose from, you’re sure to find the perfect match for your skin tone. Face foundation is a key part of any face makeup routine, helping to even the skin and provide a smooth, flawless base. We offer stunning options from favorite brands including MEMEBOX, A’PIEU, Etude House and beigechuu, among many others. From stick foundations to liquid foundations and lightweight powder foundations, explore our full foundation range to discover your new go-to choice.

Foundation Products

Create a beautiful, even base with our range of Japanese foundation and Korean foundation. Whether you’re looking for a natural, light coverage or you’d like something more heavy-duty, you can find an option to suit your skin and your look. We have face makeup stick foundation and cushion foundation options offering exceptional coverage, as well as smoothing serum foundations that feel as good as applying skincare. With a variety of Korean foundation shades to choose from, you’re sure to find the perfect match for your skin tone. Face foundation is a key part of any face makeup routine, helping to even the skin and provide a smooth, flawless base. We offer stunning options from favorite brands including MEMEBOX, A’PIEU, Etude House and beigechuu, among many others. From stick foundations to liquid foundations and lightweight powder foundations, explore our full foundation range to discover your new go-to choice.

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Shopping Options

Quick Filter
  1. In Stock
  2. New Arrival
  3. Vana Outlet
Skin Concern
  1. Acne
  2. Anti-aging/ Wrinkles
  3. Blackheads
  4. Dark Circles
  5. Dryness/ Hydration
  6. Dullness / Radiance
  7. Irritation/ Calming
  8. Oil Control/ Pores
  9. Sun Damage
  10. Uneven Skin Tone
  11. Whitening
Skin Type
  1. Combination
  2. Dry
  3. Normal
  4. Oily
  5. Sensitive
Brand name
  1. 3W Clinic
  2. BANILA CO
  3. CEZANNE
  4. CLIO
  5. Elizavecca
  6. eSpoir
  7. Etude House
  8. EXCEL
  9. GIVERNY
  10. HANYUL
  11. Hince
  12. innisfree
  13. ISOI
  14. Jealousness
  15. Kanebo
  16. Kao
  17. LabNo
  18. LANEIGE
  19. MAKEHEAL
  20. MEMEBOX
  21. Milimage
  22. Milk Touch
  23. Ottie
  24. SANA
  25. Shiseido
  26. SKINFOOD
  27. Sulwhasoo
  28. The History of Whoo
  29. The Saem
  30. TONYMOLY
Color
  1. BEIGE
  2. DARK
  3. LIGHT
  4. MEDIUM
  5. NO COLOR
  6. NUDE
  7. PINK
  8. YELLOW
Price
  1. £0.00 - £9.99
  2. £10.00 - £19.99
  3. £20.00 - £29.99
  4. £30.00 - £39.99
  5. £40.00 - £49.99
  6. £50.00 - £59.99
  7. £60.00 and above
from to
Region
  1. Japan
  2. South Korea
  3. Taiwan

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