About Dear, Klairs
Founded in 2010, Dear, Klairs is a skin care brand under cosmetic powerhouse Wishtrend. Gaining popularity through word of mouth, the brand is known for its high-quality products and gentle formulations that are suitable for sensitive skin. Free of artificial colorants, fragrances, alcohols and parabens, the Dear, Klairs skin care range is built on the belief that simple and minimal ingredients are powerful and sufficient to create healthier skin. The cruelty-free Korean brand curates its range of efficacious skin care products without testing on animals. Dear, Klairs is also continuously working on creating eco-friendly packaging and vegan formulas so its products have as little impact on the environment as possible.


Rich Moist Soothing Skin Care from Dear, Klairs
The Rich Moist Soothing line is rich in moisturizing ingredients and gentle on skin. Free of animal-based extracts, the line is specially formulated with the patented ingredient Phyto-Oligo, a mix of hollyhock and aloe leaf extracts, to soothe sensitive and dehydrated skin. The bestselling Rich Moist Soothing Serum is suitable for moisturizing dehydrated skin back to health with a dewy, refreshed finish. Its lightweight and transparent formula absorbs quickly and leaves skin soft and supple. To ensure moisture is locked in for long-lasting hydration, the Dear, Klairs cream is enriched with shea butter, ceramide 3 and lipidure. Its soft, creamy texture soothes irritated and reddened skin while giving it a moisturized finish.


Midnight Blue Skin Care from Dear, Klairs
This holy grail line for skin care lovers is easily identifiable by its cool blue shade. Midnight Blue products boast an Instagram-worthy natural blue hue thanks to guaiazulene, an ingredient extracted from chamomile. The Midnight Blue Calming Cream is formulated for oily, acne-prone skin. With cica, ceramide 3 and argan oil as its main ingredients, the hypoallergenic and non-comedogenic formula gives oily skin the moisture it needs, leaving skin hydrated and refreshed without any tacky feeling. The smooth, soothing texture is perfect for skin that is irritated from shaving and exposure to UV rays. Looking to fight premature aging skin? The highly concentrated Dear, Klairs Midnight Blue Youth Activating Drop is another favorite of K-Beauty aficionados. Also enriched with guaiazulene, its fast-absorbing formula encourages collagen production and helps smooth fine lines and wrinkles.

Freshly Juiced Skin Care from Dear, Klairs
Those who need to nourish and revitalize skin should look no further than the Freshly Juiced Vitamin skin care line. Formulated with naturally derived vitamins from plant extracts, this line is specially designed for skin that is easily irritated by vitamin-infused skin care products. The Freshly Juiced Vitamin E Mask is enriched with Vitamin E to provide skin with moisture, while added Vitamin C in the formula helps reactivate Vitamin E to ensure long-lasting and optimal moisturizing effects. Its pudding-like texture adheres closely to deliver revitalizing ingredients into the skin. Another fan-favorite is the Freshly Juiced Vitamin Drop, a serum rich in Vitamin C. This hypoallergenic serum revitalizes sensitive skin and gives it a dewy finish. Just a drop is enough for the entire face. For optimal results, apply the serum on cleansed and toned skin during your nighttime skin care routine. If Vitamin Drop is used in the morning, liberally apply sunscreen before going out. The serum is not recommended for use after exfoliating skin.

Dear, Klairs Bestsellers
Dear, Klairs has multiple bestselling products. Suitable for all skin types, the Supple Preparation Facial Toner has a high repurchase rate. Available in Original and Unscented versions, this toner is formulated to restore the skin’s moisture and pH back to healthy levels after cleansing. Its thick texture is fast-absorbing and delivers long-lasting moisture into the skin. To use, apply toner over skin with your palms and gently tap face to encourage better absorption. For very dry areas of the skin, use the Toner Mate 2 in 1 Cotton Pad to pat in the toner.
Looking for a sunscreen? The Soft Airy UV Essence is a water-based sunscreen that boasts a powerful SPF to protect skin from harmful UV rays, all while delivering long-lasting moisture into the skin. The lightweight, non-greasy and non-comedogenic formula leaves skin feeling fresh without any white cast. The 100% chemical sunscreen also soothes irritated skin and brightens dull skin.
For body care, the Supple Preparation All-Over Lotion is a body lotion formulated for all skin types. Dear, Klairs fans adore this product thanks to its gentle and multifunctional formulation that can be used for the face and body. Its lightweight texture is incredibly moisturizing and absorbs quickly, leaving skin refreshed and hydrated without a sticky finish.
Dear, Klairs is ultimately a skin care brand so it harnesses its nourishing effects into makeup too. The bestselling Illuminating Supple Blemish Cream SPF40 PA++ is a BB cream with a nourishing hypoallergenic formula that’s suitable for sensitive and acne-prone skin. Its lightweight texture doesn’t cake and applies easily over skin to blur blemishes, pores and uneven skin tone. The blemish cream also boasts a powerful SPF spectrum to protect the skin from UV rays.


Cult Favorite that Lives Up to the Hype
Looking for simple yet powerful skin care products? There’s a reason why Dear, Klairs has built up a large cult following in the skin care community. Its products are not only highly efficacious but also incredibly gentle on skin and easy to use. The much-loved K-Beauty brand has something for all skin types and concerns. From dehydrated, oily skin to dull, dry skin, there’s a tried-and-tested Dear, Klairs formula of natural ingredients to address your different needs and wants. Want to try out some of Dear, Klairs bestsellers? The Supple Preparation Facial Toner and the Freshly Juiced Vitamin E Mask are available in mini versions that are perfect as testers or for traveling!