Skin is ever-changing, and so are the new innovations and solutions created to maintain skin in its best form. Every year we see certain skincare trends go viral on the internet as skincare lovers divulge in newfound techniques and up their skincare knowledge - this year is definitely no exception. Below is your guide to our 2024 skincare trend predictions, where we cover the top 5 trends we see truly taking off during the year. We can expect notable ingredients to rise in popularity, as well as staple principles impacting how users build their routines. Keep scrolling to get all of the details, including the necessary K-beauty products that will help you nail these trends.

Niacinamide Reigns Supreme

In case you haven’t heard, Niacinamide is a popular and well-backed up ingredient that draws moisture to the skin, approved by dermatologists and skincare lovers alike. As the skin’s moisture content is replenished, it appears more plump and dewy, in addition to feeling comforted.

Courtesy of Korean Skincare Brand - Axis-Y

A social media fave, the Axis-Y Dark Spot Correcting Glow Serum blends 5% Niacinamide with Squalane for a simultaneously brightening and hydrating booster. It helps to fade hyperpigmentation and improve an uneven skin tone, enhancing the skin’s natural radiance. Its fast-absorbing watery gel texture sans stickiness has also contributed to its endless 5-star reviews.

Courtesy of Korean Skincare Brand - numbuzin

There’s more than meets the eye with the numbuzin No.5 Vitamin-Niacinamide Concentrated Pad. A concoction of Glutathione and Niacinamide offer triple brightening care (that’s hyperpigmentation, unevenness and dullness, FYI) while PHA and LHA gently sweep away dead skin cells. The double-sided pads feature a cotton gauze side for refining skin texture, and a smooth jelly side to nourish the skin with its essence.

Prevention Over Cure

Oftentimes skincare users will reach for a certain ingredient or product as a reaction to how their skin behaves, for example reaching for the Ceramide booster after noticing that the skin is irritated and damaged. While that’s a logical thing to do, 2024 will see us take our skincare game a step further and focus on preventative measures. It’s far more difficult to treat a skincare concern as opposed to taking action to prevent it, given that the damage is already done, so why not be diligent and fend off the concern in the first place? This is applicable for a multitude of skin concerns, including a weak skin barrier, fine lines, and sun damage.

Courtesy of Korean Skincare Brand - Abib

Stopping wrinkles in their tracks is the Abib Jericho Rose Bifida Serum Firming Drop, a well-aging secret weapon. Rose of Jericho-derived Trehalose aids in moisture retention and providing hydration to the skin, while Bifida Ferment Filtrate supports skin elasticity. Together, the key ingredients revitalize the complexion to make it more resilient against signs of aging and environmental damage.

Courtesy of Korean Skincare Brand - Round Lab

It may seem obvious but we’ll reiterate it any chance we’ll get: sunscreen is the best prevention against sun damage. Not only does the Round Lab Birch Juice Moisturizing Sun Cream SPF50+ PA++++ defend the skin against UV rays, it also douses the skin in lightweight but intense moisture, courtesy of Birch Juice and Hyaluronic Acid. A chemical sunscreen formula, it sinks into the skin without leaving a white cast or residue.

Natural Ingredients

We’re taking things back to the basics in the new year and seeking inspiration from natural ingredients. These are the ingredients derived from nature - think plants and minerals - and depending on your skin type, the right ones can have immense benefits in maintaining skin health and strength. Natural ingredients are typically less processed than chemical ingredients and age-old knowledge has proven them to be effective when used in skincare. Many popular K-beauty brands utilize natural ingredients to offer different skincare solutions for a wide range of skin troubles, minimizing potential irritation from hazardous chemicals.

Courtesy of Korean Skincare Brand - Haruharu WONDER

The Haruharu WONDER Black Rice Moisture Deep Cleansing Oil only contains 9 ingredients, including Black Rice Bran, Jojoba Seed and Macadamia Seed oils. The formula effortlessly melts buildup, makeup and sunscreen, clearing the pores of any impurities without stripping the skin of moisture. Users of all skin types, including sensitive skin, are encouraged to reach for this cleansing oil as its non-irritating ingredients ensure a calm and comfortable cleanse.

Courtesy of Korean Skincare Brand - PURITO

Centella Asiatica lies at the heart of the PURITO Centella Unscented Recovery Cream, lending its inflammation-relieving properties to soothe delicate and damaged skin. Ceramide NP contributes to the cream’s moisture retention abilities, while Squalane promotes skin elasticity and smoothness. The light lotion texture absorbs into the skin without aggravation or leaving behind any stickiness, working well alone or underneath makeup.

Fermented Ingredients

When you hear ‘ferment’ you might think about food items like kimchi or yogurt, but not necessarily about skincare. Like how fermented foods maintain gut health by providing beneficial microbes, fermented skincare ingredients do the same thing for your skin barrier. They help to strengthen the skin barrier against environmental irritants, allowing it to defend itself against skin concerns like inflammation, dryness and eczema. The fermentation process breaks down ingredients into smaller components that are easier to absorb into the skin.

Courtesy of Korean Skincare Brand - Dr.Ceuracle

The Dr.Ceuracle Vegan Kombucha Tea Essence sounds like a delicious tea, but it’s actually an ultra-nourishing booster that nurtures clear, glowing skin. Powered by a 78% Vegan Tea Complex, it detoxifies the complexion of all impurities and provides necessary nutrients to balance, strengthen and hydrate the skin. The creamy essence is a skincare lover top pick for its cushiony texture and instantaneous effects.

Courtesy of Korean Skincare Brand - numbuzin

You’ve likely seen the numbuzin No.3 Super Glowing Essence Toner on your FYP, and we can assure you all the rave reviews aren’t for nothing. This toner ramps up the radiance with a jaw-dropping 50 fermented ingredients and Niacinamide, targeting dull, bumpy and rough complexions. It’s intended to improve skin tone evenness and smooth out skin texture, and can be applied several layers at a time to further boost hydration levels.

The “Everything Shower”-Inspired Routine

We predict 2024 will be the year of the everything shower routine. The concept is inspired by the “everything shower”, a comprehensive routine revolving around deep cleansing and treatments to do with skincare, haircare and body care that’s carried out periodically. The everything shower skincare routine encapsulates treatments, masks and other pampering steps that are ideally carried out once a week, just like the “everything shower” (of course, depending on your skin type). Not only does the weekly upkeep make your everyday, getting-ready routine so much quicker to execute, but it’s also a good chance to carve out a little self-care time amidst a hectic schedule.

Courtesy of Korean Skincare Brand - By Wishtrend

ICYDK, Mandelic Acid is a form of AHA that gently exfoliates the skin with larger molecules that are less likely to cause irritation. The By Wishtrend Mandelic Acid 5% Skin Prep Water spotlights this key ingredient, along with Panthenol, Centella Asiatica and Beta-Glucan, to replenish the skin’s moisture levels after getting rid of dead skin cells and buildup on the surface.

Courtesy of Korean Skincare Brand - I'm From

If you’re struggling with inflammation and dryness, turn to the I'm From Honey Maskfor intense moisture and soothing. This mask is made with 38.7% Jiri Mountain Honey that’s abundant in nutrition to remedy your skin concerns. After only 10 minutes of application it enhances skin elasticity and delivers calming effects, boosting skin clarity and luminosity in the process. The delectable scent derived from it’s natural ingredients is a plus.

Which skincare trend are you most excited about? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!