All the 2025 Makeup Essentials Worth Buying, According to VANA Fans
All the 2025 Makeup Essentials Worth Buying, According to VANA Fans
In a sea of makeup madness, where glittery promises and bold claims collide, it can feel like a Herculean task to sift through the endless fountain of formulas to find those true gems. But fear not: you’re not navigating this glamorous labyrinth alone. With a fabulous community of beauty enthusiasts by your side, navigating the world of lipsticks and powders is that much more enjoyable. When the beauty crowd rallies behind certain products, you can bet your best highlighter that they've stumbled upon something special.
We’ve scoured the recommendations and rounded up the crème de la crème of makeup bag must-haves, straight from our devoted VANA fans. These are the products that promise to elevate your beauty routine from mundane to magnificent—and trust us, they’re destined to become your new ride-or-die favorites. Ready to dive into the essentials that will have you saying, "Where have you been all my life?" Keep scrolling for all the details.
No. 1
Courtesy of Korean Makeup Brand - CLIO
There’s literally no eye look you can’t achieve with the CLIO Pro Eye Palette Air series. These 12-pan palettes house all the buttery mattes, shimmers and glitters you’ll need for every occasion, from a simple yet put-together eye look for the office, to the sleek, sultry glam for the upcoming party on the weekends. You’re bound to find a color story that complements your undertone and seasonal color to a tee.
No. 2
JUNGSAEMMOOL - Essential Skin Nuder Cushion SPF50+ PA+++
Courtesy of Korean Makeup Brand - JUNGSAEMMOOL
If there’s anyone to trust for a flawless base, it’s Korean pro makeup artist Jung Saem Mool. The JUNGSAEMMOOL Essential Skin Nuder Cushion SPF50+ PA+++ boasts buildable sheer-to-medium coverage with a naturally radiant finish for a glass skin effect. Blend it into the skin to smooth skin texture, blur enlarged pores and conceal an uneven skin tone, and enjoy a crease-free, breathable base from morning to night.
No. 3
HOUSE OF HUR - Moist Ampoule Blusher
Courtesy of Korean Makeup Brand - HOUSE OF HUR
Is it any wonder that the HOUSE OF HUR Moist Ampoule Blusher snagged the VANA Award for Best Blusher? This liquid blush creates an alluring watercolor effect on the cheeks, and can be layered up or sheered out depending on your preferred level of intensity. Its ingredients list includes 50% moisturizing essence so it nourishes your skin throughout wear and gives you a chic glossy finish to highlight your natural charm.
No. 4
Fwee - Lip & Cheek Glowy Jelly Pot
Courtesy of Korean Makeup Brand - Fwee
We love a good monochromatic makeup moment, and the Fwee Lip & Cheek Glowy Jelly Pot is the perfect product for the aesthetic. Intended for use on both the lips and cheeks, this jelly texture delivers a vibrant bloom of color paired with an eye-catching high-shine finish without stickiness. Its bouncy formula smooths over texture and lip lines and creates the glow of a healthy appearance. Plus, the accompanying pendant keyring makes for the cutest bag bling that’s also functional.
No. 5
Courtesy of Korean Makeup Brand - Glint
If you prefer a lit-from-within glow over a blinding highlight, meet the Glint Stick Highlighter. This creamy illuminator was developed after the success of Glint’s Baked Highlighter, featuring fine pearls in a glow-boosting formula that makes it look like a natural luminosity. Swipe it on the cheekbones and high points of the face to play up your natural features with a transparent moisturizing gleam sans stickiness.
No. 6
The Saem - Cover Perfection Triple Pot Concealer
Courtesy of Korean Makeup Brand - The Saem
Dark circles and blemishes go *poof* in the face of The Saem's Cover Perfection Triple Pot Concealer. One pot offers 3 shades for all your base needs, such as contouring, carving, concealing, correcting, highlighting; the list goes on. Not only is this concealer formula thin and smooth, it also provides high, dense coverage with one swipe that’s untraceable once blended into the skin. Plus, it remains cake and flake-free all day long.
No. 7
Courtesy of Korean Makeup Brand - BBIA
Think of the BBIA Last Auto Gel Eyeliner as the versatile star player of the makeup bag; be it beauty beginners or long-time makeup connoisseurs, all makeup lovers key this formula to be the secret behind their seamless flicks. Its 3mm tip lets you create the most precise lines, with the formula locking in place to resist smudging and smearing. Wear it as eyeliner, all over the lid as eyeshadow or use it to highlight your aegyo-sal.
No. 8
VT - Reedle Shot Lip Plumper For Expert
Courtesy of Korean Skincare Brand - VT
Who said microspicules were just reserved for skincare? The VT Reedle Shot Lip Plumper For Expert employs the same Cica-tipped reedles to plump and volumize your pout, along with a smart plumping tech powered by Jimo Root extract. Each swipe gets your lips glossy, plumped and juicy minus the tackiness commonly associated with lip gloss. Consider it an instant temporary glow up that levels up your look.
No. 9
Courtesy of Korean Makeup Brand - Romand
Remember the glazed donut trend? Everyone and their mothers were after the glassy skin, shining cheeks and lustrous lips, the latter achieved with the Romand Glasting Color Gloss. Described by the brand as a ‘halo of light on your lips’, this gloss formula offers a shiny coat of glow with the help of high-refractive oils, coupled with sheer pigmentation that layers beautifully on top of any product.
Which makeup essentials have earned a spot on your MOTD lineup? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!
