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Plastic-Free July: What is Blue Beauty? You heard it here first: BLUE is the new green (beauty). In case you haven't noticed the earth's cry for help, zero-waste and sustainable beauty is the new way of living (and skincare-ing), and Blue Beauty is the newest clean beauty trend everyone should get on board with. If you're already switching from makeup wipes to cleansing oil, kudos to you — you're on the right path of saving the marine life one ocean-friendly step at a time. So, in ...