Promoting healthy skin with a clear mission to uphold clean beauty, THE PURE LOTUS is a cruelty-free Korean skincare brand from Jeju Island that releases a quality, result-driven range of skincare. Recognized locally in South Korean and globally for its clean beauty formulation — namely Cosmetic Cert Jeju, cGMP, and CPNP, THE PURE LOTUS uses the pure, natural white lotus leaf extracts from Jeju Island as the cornerstone of its skincare product range. Using a cold-air drying method to capture the nutrients as many as possible, THE PURE LOTUS’ skincare products are rich in white lotus leaf extract to boost the efficacy of your skincare regimes. THE PURE LOTUS is a K-beauty brand that is great for any skin types and also the environment. Some of the star products of the Korean beauty brand are the facial cleanser, face cream, sun cream, hair loss shampoo, face mist, brightening serum, tone up cream and sleeping pack.