Meet the most truthful, honest Korean skin care brand — belif. Combining time-tested apothecary herbal traditions and modern Korean skin care science, belief is a cult-favorite K Beauty label that strives to provide your skin with utmost care and efficacy. Leading with a strong belief in "true ingredients, true formulas, true honesty, and true benefits", belif inherits the century-old legacy of powerful herbal remedies from Napiers to develop its high-performance formulas and unique Korean skin care products. The K Beauty label is renowned for its safe and honest skincare products which are all free from parabens, sulfates, fragrance, and mineral oil. Harnessing the true essence of Napier's formula, Belif's skin care collection features natural ingredients like oat seed, calendula, catnip flowering tops, raspberry, wild indigo, and chickweed. The K Beauty brand is known for its skin-calming and anti-trouble skin care products, such as the belif Aqua Bomb, the belif Moisturizing Bomb, and the belif eye cream.