As winter approaches and your skin needs change, you’ll be changing up your routine to better suit the conditions of the moment. However, you might be feeling uninspired and stuck in your ways as your routine isn’t hitting the same.

You’re in luck because we’re here to introduce 6 under-the-radar K-beauty skincare brands that are taking the beauty world by storm. From oil cleanser to SPF, these brands have got the goods to breathe life into your routines and get you excited about skincare again. Read on to discover the brands breaking the mold and serving up fresh new offerings!


No. 1

ByWishtrend

ByWishtrend is the Korean skin care brand that focuses on high functionality. The power of natural ingredients and formulating synergistic, effective formulas becomes the brand's main goal - from developing skincare products to getting actual, satisfactory results for a variety of skin types including dry skin and oily skin. ByWishtrend promises only using safe formulas that is absolutely friendly to any skin condition and there is no Paraben, Phenoxyethanol, Mineral Oils and Artificial Coloring in any skin care product.

Korean Skincare Brand ByWishtrend

Courtesy of Korean Skincare Brand - ByWishtrend

The most famous and best-selling ByWishtrend products of this season are the Mandelic Acid 5% Skin Prep Water and the Vitamin A-mazing Bakuchiol Night Cream, if you're in need of some powerhouse beauties to switch up your winter skincare routine.

The Mandelic Acid 5% Skin Prep Water is a gentle, low-irritant exfoliator containing 5% Mandelic Acid, together with Panthenol, Centella Asiatica Extract, and Beta-Glucan to supply moisture to the skin after peeling and it also helps regulate sebum production. Don't forget to follow it with the wrinkle-fighting Vitamin A-mazing Bakuchiol Night Cream, which harnesses the power of Bakuchiol to revitalize your skin overnight.

ByWishtrend Picks

By Wishtrend - Mandelic Acid 5% Skin Prep Water - 120mlByWishtrend - Vitamin A-mazing Bakuchiol Night Cream - 30ml


No. 2

Dear, Klairs

“100% vegetarian. 100% cruelty-free. 100% committed to becoming a vegan, animal-friendly brand,” said Dear, Klairs. Dear, Klairs is a cruelty-free and vegetarian-friendly Korean skincare brand featuring about 80% of their skincare products that are suitable for vegans. Their cruelty-free and vegan skincare products have been proven to be just as effective without animal-derived ingredients and animal testing.

Korean Skincare Brand Dear, Klairs

Courtesy of Korean Skincare Brand - Dear, Klairs

If you're struggling with hyperpigmentation, the Dear, Klairs Freshly Juiced Vitamin Drop is undeniably the game-changer you need. Consider it the daily supplement to give your skin the extra kick for a revitalizing transformation. Containing key ingredients directly from nature and concentrated pure Vitamin C, this K-Beauty Vitamin C serum is perfect for brightening dull skin, dark spots, and pigmented acne scars on post-breakout skin.

While you're at it, do not miss out on the award-winning Dear, Klairs Gentle Black Deep Cleansing Oil. This cleansing oil is a mild cleansing oil composed of various vegetable oils helpful for skincare. Its easily washable texture allows mild yet effective cleansing of dirt and day makeup so you can refresh your complexion at the end of the day.

Dear, Klairs Picks

Dear, Klairs Freshly Juiced Vitamin DropDear, Klairs - Gentle Black Deep Cleansing Oil -150ml


No. 3

COXIR

COXIR combines scientific research and pure ingredients from nature to deliver a plethora of skincare products that address different skincare issues for various skin types. No matter if you are looking for hydrating skincare products for daily care or if you have a specific need for exfoliating, anti-aging, brightening, or pore care, COXIR offers a premium care lineup to answer all your skin questions and concerns, such as the famous Intensive EGF Peptide lineup, the Black Snail Collagen lineup, and the Vita C Bright lineup.

Korean Skincare Brand COXIR

Courtesy of Korean Skincare Brand - COXIR

One of our favorite seasonal pick goes to the mineral oil-free COXIR Ultra Hyaluronic Cleansing Oil. Just like its name, this cleansing oil is *ultra* hydrating thanks to its potent hyaluronic acid content + 100% plant-based oil complex. This cleansing oil scores high in the hydration game AND melts away impurities to promote the smoothest skin!.

Top of your skincare A-lister lineup with the COXIR Intensive EGF Peptide Emulsion to rejuvenate skin after applying toner. EGF regenerates skin cells for a brighter complexion, while peptide and collagen boost elasticity and firmness for younger-looking skin.

COXIR Picks

COXIR - Ultra Hyaluronic Cleansing Oil - 150mlCOXIR - Intensive EGF Peptide Emulsion - 100ml


No. 4

CELIMAX

CELIMAX formulates their skincare products with focuses on transparency. With the label’s name taking inspiration from the combination of “cell” and “climax”, CELIMAX’s K-beauty range is powered by well-researched formulas and clean ingredients that absorb well into skin and benefit skin from within with enhanced efficacy. Developed with the Korean skincare brand’s transparent, ingredient-elimination philosophy, the CELIMAX all-star skincare products all work together to achieve an effective Korean skincare routine, resulting in better skin.

Korean Skincare Brand CELIMAX

Courtesy of Korean Skincare Brand - CELIMAX

The CELIMAX Dual Barrier series is a godsend for those who struggle with dry, sensitive skin, especially the wonder-working CELIMAX Dual Barrier Watery Sun Cream SPF50+ PA++++. Made to quench skin without exacerbating greasiness or oiliness, this skin-protecting sunscreen has fans raving about its mild, non-irritating application and effective results. Not to mention the fact that it contains 5 types of ceramides and patented ingredient Aquatide to protect the skin barrier and replenish moisture to help moisturize dry skin.

Another five-star pick is the CELIMAX Cica BHA Blemish Toner Pad, which helps to remove dead skin cells and excess sebum for clear skin. Its anti-acne formula contains a blend of BHA, PHA, and LHA to exfoliate rough skin for a smooth finish. It is also infused with seven kinds of plant extract (like camellia flower extract) to tighten pores and calm irritation.

CELIMAX Picks

CELIMAX - Dual Barrier Watery Sun Cream SPF50+ PA++++ - 40mlCELIMAX - Cica BHA Blemish Toner Pad - 170ml/60pcs


No. 5

I'm From

If there’s one thing we all know (and love) about Korean beauty brands, it’s the fact that they like to incorporate natural skincare ingredients into their Korean skin care formula. K-Beauty brand I'm From is no exception. From their Rice Line to their Mugwort Line, we know that I'm From is skilled at curating different natural skincare ingredients into their line of Korean skincare products like face toners and clay masks, catering to different skin types and skin concerns for your everyday skincare routine.

Korean Skincare Brand I'm From

Courtesy of Korean Skincare Brand - I'm From

I'm From has under its belt a vast library of hearty skincare collections based on natural ingredients, including the bestselling I'm From Rice Toner. Every bottle is packed with 77.78% Rice Extract to support skin elasticity. It forms a protective barrier over the skin to ward off irritants, prevent water loss, and offer moisturization to revive dehydrated, tired skin. This toner has topped countless favorites list for its soft, milky texture that the skin loves and drinks up.

Another powerhouse ingredient not to miss from this K-Beauty brand is Mugwort. Try the hype-worthy I'm From Mugwort Essence for a splash of skin-boosting hydration! Thanks to its potent antioxidant and anti-inflammatory properties, this essence protects the skin on all fronts and helps build your skin's resilience against external irritants! Just a few dab after cleansing to reveal a brighter, smoother, more dewy complexion and you're all set for the day!

I'm From Picks

I'm From - Rice Toner - 150mlI'm From - Mugwort Essence - 160ml


No. 6

iUNIK

If skinimalism (skincare minimalism) is your thing, look no further than iUNIK for its minimal, pared-back formula. Clean, natural, and organic, STYLEVANA's all-time favorite K-Beauty brand iUNIK is teaching us through their skincare products how to find true skin happiness with a simple, minimalistic skincare routine. Whether it's city-worn skin or sensitive skin in general, iUNIK has a wide range of skincare solutions that help relieve stressed skin and other skin concerns related to our increasingly stressful lifestyle and pollution.

Korean Skincare Brand iUNIK

Courtesy of Korean Skincare Brand - iUNIK

The iUNIK Tea Tree Relief Serum is one of the most iconic, bestselling serum of the brand which helps improve acne-prone skin and sensitive skin with a whopping 67% tea tree oil for the best skin-calming benefits and powerful relief.

Pair it with the iUNIK Centella Calming Gel Cream to give your complexion a final boost of hydration. Its star ingredient, Centella Asiatica, makes this gel cream the most-loved moisturizer for sensitive skin as it soothes irritation, eases redness, and protects skin from further damage.

iUNIK Picks

iUNIK - Tea Tree Relief Serum - 50mliUNIK - Centella Calming Gel Cream - 60ml


Which of these hot underrated brands have caught your eye? Our roster for the festive season is filled with exciting events and specials, so make sure you’re following us on Instagram and Facebook, and keeping an eye on the VANA Blog, to get the latest updates and information!