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When something goes viral and it gets plastered all over our Explore pages, we take note – we’re always on the lookout for the trendiest beauty products to try out and review for our VANA fans, after all. Our exploration has led us to some truly fantastic finds that don’t just bark for the sake of appearances, but also bring the bite in the form of high-performance formulas and flawless results. Below is our curated list of the hottest social media-viral beauty worth your time, attention and ...

You’re likely already familiar with common ingredients like Niacinamide and Vitamin C for fading dark spots and hyperpigmentation, but Tranexamic Acid is the lesser-known acid bursting onto the skincare scene. Originally used in medical contexts to treat heavy bleeding, when applied topically it yields amazing results in eradicating those pesky dark marks and brightening your complexion. Read all about Tranexamic Acid below to find out what it is, how it works, and what Tranexamic Acid ...

If our years of experience within the K-beauty game has taught us anything, it’s that when a product starts climbing the ranks of our bestsellers list, it’s not for no good reason. We’ve done some sleuthing to bring you the season’s top skincare picks and beauty fan favorites, as approved by our loyal VANA community, that have dominated their top shelves and deserve a spot on your own. From the travel-friendly acne-treating routine to the heavenly after-sun mask ...

In the season of sunny days and constant UV exposure, you might be noticing the appearance of dark spots cropping up on your complexion. Dark spots and hyperpigmentation come about as a result of sun exposure speeding up the melanin production process, showing up as excess pigmentation in the form of spots or patches. There are several ways to prevent dark spots and potential damage but our favorite method as of late? Dark spot serums that are easy to add to your routine for an extra ...

Gather round, VANA community, the 2024 Mid-Year Hwahae Awards have dropped! ICYDK, Hwahae is a Korean beauty platform that helps users find the best beauty for their skin type and concerns. This season they’ve dropped their Mid-Year Hwahae Awards, featuring the best product of each skincare category as voted for by their audience – sound familiar? *wink* After taking a deep dive into the full winners list, we’ve compiled a selection of editor’s picks to let you know about the must-trys and ...

National Lipstick Day lies ahead on 29 July and it’s the perfect time for you to revamp your lip makeup collection! Lipstick has the power to complete your look, and is an integral part of any makeup routine. We shine the spotlight on 10 lippies from our top K-beauty brands that have changed the lip game and conquered makeup looks all across the world. From glossy to matte, sheer to high impact, pucker up and get to know the top-tier lip formulas soon to grace your lips and express your ...

Summer is the prime time to shine, and our brand new Radiant Summer Stack VANA Box is guaranteed to get you to your best and brightest state! The new-joiner of our exclusive VANA Box collection serves up 6 routine staples from Isntree, Purito SEOUL and more to upgrade your skincare and makeup regimens, fostering clear, clarified skin and securing your easy signature MOTD look. With savings of OVER 50% OFF, you’re saving big and scoring major bang for your buck. Join us as we break down the full ...

The skincare world is always looking out for the next best thing. In the past we had microcurrent devices that broke down barriers to make professional skincare treatments more accessible and affordable; in more recent years, toner pads have totally changed the game for how we start our post-cleanse routine and the versatile ways you can use them. The thing that has skincare lovers going absolutely crazy right now? Booster shots. Make no mistake, they’re not just your standard skincare booster: ...

Summer is just around the corner and we’re psyched about the beach days, long nights, and sizzling fun ahead. To get you even more immersed in the summer mood, we’re proud to present the brand new Smoldering Summer Bundle VANA Box, the latest addition to our VANA Box series. In this 6-piece set you’ll find daily summer essentials to protect, nourish and soothe your complexion, featuring distinguished K-beauty brands Isntree, Round Lab and more, with savings of OVER 50% OFF. ...

Happy National Sunscreen Day! On this day we spotlight the importance of sunscreen and preventing UV damage, raising awareness about safeguarding the skin. While you can wear protective layers of clothing and stay indoors, we like to rely on our amazing sunscreen formulations for that necessary protection - after all, there’s much to enjoy outdoors. Sunscreen is a must for every day, and our editor has chosen 7 sunscreens for you to get to know and add to your own daily routine. From the ...