Rebranded from their original name O.S.T C20, TIA’M is a cult-favorite K Beauty brand that strives in solving your skin concern one skincare product at a time. The brand name embodies the Persian translation for "a twinkle in the eye when you meet someone for the first time." With so many love-at-first-try skincare products and beauty hits under its belt, TIA’M aims to refine your skin care routine with a bit of “twinkle” that speaks to your skin concern. The Korean beauty brand's ultimate goal is to nurture your skin back to its healthy, luminous, radiant state with only safe and natural ingredients that will improve your skin from within. With this in mind, TIA’M has launched a handful of superstar face toners and serums that cater to different skin conditions, including the bestselling Vita B5 Toner, My Signature Red C Serum, as well as the AHA BHA PHA toner.