HERA is a contemporary, luxury Seoul-based beauty brand that defines and creates the trends in beauty standards to be delivered together with the value of Korean women across the world. Combining the idea of "Here, Now, Myself," HERA has become a coveted Korea cosmetic brand among contemporary beauties. HERA rewrites the definition of "Seoul Beauty," and strives to ignite the inner sense of confidence among women and let their natural radiance shine through. With this beauty philosophy in mind, HERA has become a coveted Korean cosmetic brand among Seoulistas, referring to a woman who stays true to herself, knows what's best for her, and never stops exploring. HERA takes pride in its skincare and makeup collection, which are one perfectly connected beauty routine that helps you nurture the best version of yourself. Explore HERA's extensive range of makeup and skincare products, from CC cream, cleansing water, hydro-gel cream, to UV mist cushion, and more.