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International Women’s Day falls on March 8 and is a time to celebrate the strong, resilient and amazing women of the world. We turn the attention towards the incredible achievements women of the world have earned, and support them along their journey of achieving even greater success. Within the world of K-beauty there are many powerful women to applaud and look up to, and today we’d like to introduce you to 6 of them from your favorite K-beauty brands. Keep reading on to learn more about the women, the brands and our recommended beauty picks.
The Woman: Joohyun Lim
The Brand: Arencia
The Position: Founder and CEO
Joohyun Lim established skincare brand Arencia in 2017 and continues to hold her CEO position to this day. The artisanal beauty brand believes fresh ingredients are the secret to unlocking healthy skin, and their eco-friendly skincare range includes everything you need to get your face and body silky-smooth. Arencia is perhaps best known for their rice cake-inspired cleansers that use actual Rice powder and water in their formulations, but the rest of their skincare and body scrubs also are not to be missed.
The Woman: Min An-na
The Brand: Fwee
The Position: Brand Director
Fun and buzzy makeup label Fwee underwent a total brand transformation in recent years, led by designer and brand director Min An-na. Doubling down on the “good mood” vibes of the brand, Min designed Fwee to evoke the feelings of daily feel-good moments, which are represented through their fresh and unique brand image, product packaging and overall identity. You’d be hard-pressed to find a K-beauty lover without Fwee in their makeup collection; from the viral souffle pots to the suits-everybody lip tints, Fwee has become a leading brand under Min’s direction.
The Woman: Jae Jeong
The Brand: haruharu wonder
The Position: Founder and CEO
Stylevana fans are avid supporters of skincare brand haruharu wonder, founded by Jae Jeong who is also the current CEO. ‘haruharu’ means day by day in Korean, emphasizing how haruharu wonder’s beauty-meets-nature ethos fits into your everyday lifestyle. The brand’s collection is 100% plant-powered and formulated by lab scientists to provide vegan beauty products with clinically-proven benefits for all skin types and needs.
The Woman: Minmi Lee
The Brand: LAKA
The Position: Founder
LAKA launched in May 2018 by Minmi Lee and was South Korea’s first gender-free makeup brand catered towards anyone and everyone who wanted to use makeup as a form of self-expression. By challenging stereotypes and societal norms, LAKA opens up their collection to all genders and skin tones, empowering their audience to create unique and boundary-breaking makeup looks. There are no rules to beauty and everyone deserves to have their makeup needs recognized.
The Woman: Jung Saem Mool
The Brand: Jung Saem Mool
The Position: Founder
South Korean celebrity makeup artist Jung Saem Mool has an impressive backstory: since becoming a makeup artist in 1991, she’s worked with countless celebrities and founded the JUNG SAEM MOOL Academy in 2005. In 2015 her eponymous beauty brand was launched and quickly skyrocketed to success as beauty lovers resonated with Jung Saem Mool’s message of revealing the most authentic version of one’s beauty. All products are designed according to the KEY7 principle that disregards chasing trends, and places the spotlight on every individual’s unique beauty.
The Woman: Lee Yoo Bin
The Brand: TirTir
The Position: Founder
TirTir was brought to life in 2019 by influencer-turned-entrepreneur Lee Yoo Bin. The mission of TirTir was to strip cosmetics back to the basics and perfect the fundamental skincare routine that would allow the complexion to look and feel its best. The beauty brand has snagged many prestigious cosmetics awards in South Korea and now boasts a lineup of global skincare and makeup bestsellers that fans keep returning to – hello 40-shade cushion foundation range!
Happy International Women’s Day! Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!
