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Korean beauty takes pride in its innovation, tuned solutions to skin concerns, and equally as important, the value of using the right ingredients. We see a lot of brands expertly formulating herbal ingredients and vitamins, but when it comes to fruits, nobody does it like FRUDIA. You might have spotted picks from the band in our VANA Awards or VANA Boxes and it’s no coincidence: approved by the VANA Team and Family, FRUDIA offers high quality fruit-derived skincare at affordable prices, that make a difference you can see and feel.
We spoke with FRUDIA some time ago to dive deeper into their brand story and philosophy, answering fan questions about the best products for specific concerns. Now we’re looking ahead at FRUDIA’s roadmap of 2023 to take a peek into what we can expect from the growing K-beauty brand, including the new arrivals gracing our shelves. Excited to discover your next top-shelf must-haves? Just keep scrolling.
Star Products
Blueberry Hydrating Honey Lip Balm
Featured in our latest Most-Hearted Makeup Collection VANA Box, the Blueberry Hydrating Honey Lip Balm is a must-have for keeping lips moisturized, nourished, and plumped. Blueberry and Honey extracts strengthen the lip barrier to improve moisture retention, at the same time sloughing away dead skin cells to reveal a smooth, flake-free pout. Suitable for day or night, you’ll never have to worry about cracked, dry lips with this in your collection.
Another Blueberry favorite, the Blueberry Hydrating Cream made a welcome appearance in our now sold-out Advent Calendar. You’ll find nourishing ingredients like Blueberry extract and Black Currant Leaf extract that provide moisture, repair damaged skin, and prevent signs of aging. Fruit Seed oils add an additional layer of skin-quenching, resulting in a glossy, healthy complexion.
What's New
What's Wrong Help Cicaderm Sun Cream SPF50+ PA++++
Make space on your shelfie because your newest favorite SPF is here. Joining FRUDIA’s SPF lineup is the What's Wrong Help Cicaderm Sun Cream SPF50+ PA++++, a Cica-infused sunscreen that lowers the skin temperature and soothes irritation while providing protection from harmful UV rays. It includes Madecassoside to fortify the skin barrier, as well as a proprietary Pollustop that defends against external aggressors. Lightweight and cast-free, it imparts a fresh sensation when applied to the skin.
Re:proust Essential Blemish Recovery Balm SPF50+ PA++++
FRUDIA’s first foray into makeup is a skincare-makeup hybrid: the Re:proust Essential Blemish Recovery Balm SPF50+ PA++++. This BB cream is packed with 33% Cica water for a soothing formula, alongside Collagen, 5 types of Peptides and D-panthenol to reinforce the skin barrier and enhance elasticity and radiance. It provides a second-skin feeling, thanks to its Water Holding technology that retains moisture in the skin and keeps it dewy, while non-nano particles ensure this physical sunscreen protects the skin without provoking skin irritation. Pair it with the Re:proust Perfect Shield Make Up Setting Fixer and you’ve got yourself the perfect daily duo.
Underrated Gems
Re:proust Essential Blending Body Wash
FRUDIA not only excels in skincare, but their body range should not go unnoticed; enter the Re:proust Essential Blending Body Wash. Formulated with rich and soothing plant-based oils, this body wash lathers easily to cleanse away dead skin cells, impurities and excess sebum to leave skin feeling refreshed. Take your pick of three scents, including the woody Earthy, floral Greenery, and citrusy Dazzling.
Re:proust Essential Blending Body Lotion Greenery
The Re:proust Essential Blending Body Lotion Greenery envelops the skin in naturally-derived essential oils, such as Moringa, Bergamot and Mandarin Orange Peel oils, to deliver deep hydration and provide a relaxing experience. Its luscious texture provides nutrients to the skin where it is needed, absorbing into the skin sans stickiness or greasiness.
More Bestsellers
Ultra UV Shield Sun Essence SPF50+ PA++++
The Ultra UV Shield Sun Essence SPF50+ PA++++ is an OG sunscreen that fans are always raving about. Boosted with 3 types of Hyaluronic Acid, this long-lasting formula offers intense hydration without compromising the strong shield that blocks UV rays and other external aggressors. Users love how its texture spreads easily, feels weightless, and doesn’t sting the eyes. Bonus points for nary a white cast in sight.
Pomegranate Nutri-Moisturizing Cream
Is your complexion lacking in vitality and brightness? Stock up on the Pomegranate Nutri-Moisturizing Cream, which highlights Pomegranate in its pudding texture for firming the skin and restoring its elasticity. It is also an excellent ingredient to plump up the skin, erasing fine lines and improving skin dryness. This cream delivers the benefits of its ingredients slowly through a low-temperature extracted liposome method, so the nutrients and vitamins aren’t destroyed and the skin can soak them up fully.
Which FRUDIA essential are you most excited to try? Be sure to stock up on new arrivals and existing favorites to stay equipped on your skincare journey! Follow us on Instagram and Facebook, as well as keep an eye on the VANA Blog, to make sure you receive all the latest news, promos, and information!
