no:hj stands for "Nature-Originated Ingredients & Healthy Joyful Life," which sums up the brand's belief that using natural ingredients results in better, healthier skin. Specializing in masks, no:hj carries an extensive range of mask collections that cater to all skin types and target specific skin concerns. Among its bestsellers are the Intracell 24K Gold Lifting Masks which use gold-coated sheet masks, Golden Foil Modeling Masks that combine conventional sheet and hydrogel masks for more efficient absorption, and the Superfood Masks made with premium food-based ingredients such as honey, mushrooms, vegetables and fruit.


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