Founded in 1905, Hoyu has been Japan’s top manufacturer and distributor of hair-coloring/perming products and general hair-care products for home and professional use. Hoyu’s products developed over 100 years of technology provide coloring products in a vast range of colors to suit each customer’s choice. Hoyu has been at the forefront of the Japanese hair color business with its revolutionary methods and products. Hoyu categorizes its hair dye collection into a myriad of series, such as "Bigen" which includes Cream-Tone, fragrance hair color, and Ladies' Bigen Speedy for a quick dye job. The hair dye series "CIELO" is made for those in their thirties, and includes cream-type and milky lotion-type hair dye. Hoyu "Beautylabo" is designed for those in their twenties, focusing on hair coloring and hair-care products. "Beauteen" is for older teenagers which includes hair-coloring and hair-bleaching products whereas Men's brand includes "Men's Bigen" and "Men's Beauteen". Pick your favorite hair color and hair treatment at Stylevana to transform your hair for the better!
