A round of applause for the incredible women in our lives: March 8th marks International Women’s Day! We had to place the spotlight on our top-rated Korean beauty brands that you may or may not know are owned by women, in support of the boss ladies that are absolutely killing the game. These women and brands are making waves in the industry for their positive philosophies, beloved products, and for making the beauty space a more inclusive place. Here are the women-owned K-beauty brands you have to know about; they’re guaranteed to become fast favorites and dominate your shelfie.
Plus, make sure to reach the end of the roundup for a special treat!
Courtesy of Korean Skincare Brand - Haruharu WONDER
Founder: Jae Won Jeong
Whenever our Stylevana Family hears Black Rice, they automatically think of Haruharu WONDER. Founded by Jae Won Jeong, Haruharu WONDER is a vegan skincare and lifestyle brand developing top-grade natural skincare products that deliver visible results. Jae Won’s vision is to develop products that help consumers make easier, wiser decisions when choosing skincare, and to advocate for more sustainable skin solutions. Powered by plant ingredients with clinically proven results, the brand has reached Holy Grail status for many a routine.
READ MORE: #VANAChatroom: Haruharu WONDER's Pursuit of Everyday Wonder through Minimal Skincare
Courtesy of Korean Skincare Brand - Millford
Founder: Jay Jeon
The creation of Millford was inspired by a trip to Milford Sound, New Zealand, that Jay took with her family in 2007. Surrounded by beautiful nature, Jay wanted to take it back with her to Korea, as well as share it with the world. The aim was to formulate skincare products that would be suitable for users of all ages to use daily, striking a balance between simple and effective. After a long and challenging journey, Millford was finally launched in September 2021.
READ MORE: #VANAChatroom: How Millford Embodies Calmness & Clarity in Their Skincare Products
SOME BY MI
Courtesy of Korean Skincare Brand - SOME BY MI
Founder: Lee Ji Eun
SOME BY MI was founded by Lee Ji Eun amidst the growing demand for natural, vegan beauty. The brand focuses on the concepts of ‘clean’ ingredients and ‘clinical’ development, as a result formulating ‘cleanical’ skincare products that treat sensitive and troubled skin affected by external aggressors. All of their products are cruelty-free, free of harmful ingredients, and use safe raw ingredients with proven efficacies. By abiding by these practices, they aim to be a reliable brand that embodies professionalism and thoughtfulness through their products.
Courtesy of Korean Skincare Brand - Logically, Skin
Founder: Eunju Shin
When it comes to Logically, Skin, biochemical and scientific principles are what pave the way for their products. Eunju Shin has a thorough understanding of the skin’s complex structures and how factors can change or damage the skin’s condition. Logically, Skin’s products are formulated with logically picked ingredients that work best for alleviating skin concerns, quelling inflammation, fighting signs of aging, or acne breakouts that arise at the most unexpected times.
READ MORE: #VANAChatroom: How Logically, Skin Understands Skin Logic with Nobel-Winning "Aquatide" Formula
Courtesy of Korean Skincare Brand - Pestlo
Founder: Lee Da Young
Lee Da Young’ mission with PESTLO? To demystify the skincare industry and approach skincare with simplicity and honesty. PESTLO’s formulas are dermatologist-tested, cruelty-free, and vegan, combining modern science and technology with pharmaceutical wisdom for premium skin solutions. Think of the brand as your personal apothecary: their products honor time-proven, healing methods, while celebrating innovation and contemporary knowledge.
READ MORE: #VANAChatroom: How PESTLO Becomes Everyone's Favorite Skin Pharmacist with Ancient Apothecary Wisdom
Courtesy of Korean Makeup Brand - Romand
Founder: Saerom Min
Romand is the creation of blogger, author, certified colorist, and beauty lecturer Saerom Min. Her career began with her Naver blog Gaeko’s Open Studio, quickly garnering a large following for her sharing of useful and transformative makeup techniques that cemented her status as an esteemed beauty influencer. Romand touts a diverse product portfolio, but is perhaps best known for their impressive lip tint formulas that Korean and global beauty fans alike have fallen in love with.
Ready to shop all your newfound skincare and makeup staples? Enjoy major savings in our International Women’s Day Sale with a limited extra discount that can be found on our homepage! Follow us on Instagram and Facebook, as well as keep an eye on the VANA Blog, to make sure you receive all the latest news, promos, and information!