Known for its pore-clearing power, clay has the ability to exfoliate, absorb excess oils, cleanse dirt and impurities to unclog pores and invigorate the skin. Regular use of clay products, such as clay masks, can help remove dead skin cells, debris and impurities from the pores to achieve a purified complexion. This ingredient is usually formulated as a wash-off treatment which will also help improve circulation and restore a natural, healthy glow to the skin. Clays are soft, fine-grained mineral substances, all of which comes in different types varying in composition depending on the origin. While the properties of each clay varies, they are most commonly used in skincare because of their absorption properties. When applied to sthe skin, clay is able to pull oil from the skin, leaving it balanced and clean. In general, clays are best for normal to oily skin types because they target oiliness and helps keep your mid-day shine at bay.