SHISEIDO introduced IPSA to its impressive skincare portfolio 30 years ago, and has since gained a huge global following for its well-designed Japanese skincare products. With a beauty philosophy that values "CO-CREATION OF YOUR OWN RECIPE", IPSA is committed to providing customized beauty recipes specially created to enable each person's unique beauty. The brand name comes from the Latin word for " self " or "spontaneous." IPSA offers skincare, base makeup, and color makeup in Japan and five other Asian countries/regions. The core skincare line, ME, offers 16 different moisturizers from which consumers can choose with the help of a specialized Recipist. IPSA strives to encourage consumers to be themselves and express their individuality through this experience of "Co-creation of your own recipe" and their impressive, ever-expanding profile of highly coveted skincare products, including the IPSA Barrier Serum, IPSA Toner, IPSA Essence, and IPSA Aqua Oil. Explore the rest of IPSA skincare collection here at Stylevana!