Hailed as Japan's no.1 men's hair wax brand, Gatsby reigns over other men's grooming brands with a diverse profile of highly-coveted essentials ranging from hair styling and face care, to hair color, fragrances, and body care. Founded in Japan in 1978, Gatsby was created by Mandom Corporation to embody "the fundamental mankind's love". The brand name was inspired by F. Scott Fitzgerald’s The Great Gatsby as the president of Gatsby Mr. Hikoji NIshimura sympathized with Gatsby’s way of life. Since the very beginning, Gatsby's mission has always been “to support men around the world to achieve their aspirations”. Gatsby continues to expand its presence as the most well-known standard men’s cosmetics brand favored by young men for day-to-day use. To fulfill men’s fashion sense, Gatsby has developed a broad range of categories and products that cater to all kinds of grooming situations in daily life. The Gatsby Moving Rubber hair wax series has established its place as the brand's hallmark collection for its ability to create a maximum hold and moveable texture allowing you to reshape your style throughout the day. Explore Gatsby's entire hair care collection at Stylevana now!