Every year we eagerly await the launch of Pantone’s Color of the Year, along with the trends that the annual shade spurs. For 2023, the bold and beautiful Viva Magenta certainly doesn’t disappoint. A part of the red family, Viva magenta is said to be rooted in nature and represents a new signal of strength. We’re already seeing the fashion and lifestyle concepts inspired by the magnificent magenta, but the makeup is what we’re really zeroing in on. A lively and extremely wearable hue, it can be flaunted on the eyes, cheeks, lips, and more.

Courtesy of PANTONE

Come with us as we walk through our top K-beauty makeup picks that fearlessly embody the passion of Viva Magenta and showcase it under the best light. Whether you’re committing to full glam or just want to dip your toes into the shade, you too can rock the color of the year. Keep scrolling to start your journey!

Unleashia - Glitterpedia Eye Palette

Courtesy of Korean Makeup Brand - Unleashia

Unleash your magnetic Magenta energy with the Unleashia Glitterpedia Eye Palette in N7 All of Peach Ade. This vegan eyeshadow palette houses a charming color story of fuschia and peach, plus an energizing pop of pastel yellow that gives the otherwise pink-toned palette a surprising twist. Create endless looks with its buttery mattes, beaming shimmers, and multi-dimensional holographic balm.

MERZY - The First Slim Gel Eyeliner

Courtesy of Korean Makeup Brand - MERZY

To compliment a bold shade on the lids, pair it with a liner in the same color family. MERZY’s The First Slim Gel Eyeliner in GS5 Burgundy Beryl is a deep burgundy-brown liner with a pearlized finish. The liner features an ultra-slim 1.5mm tip for perfecting all liner looks, whether you’re creating a sharp wing or tightlining the lids for increased definition.

Courtesy of Korean Makeup Brand - Kaja

Kaja - Cutie Bento

Courtesy of Korean Makeup Brand - Kaja

If cream blush is more your speed, the Kaja Cutie Bento in Sweet Sangria will undoubtedly quench your thirst for a tinted flush. Packed in a travel-friendly ‘bento’ duo are two lip and cheek tints, creamy and blendable for creating custom shades. Shoppers love the nourishing feel and dewy finish of this duo, making it ideal for creating no-makeup makeup looks.

Kaja - Cheek Stamp

Courtesy of Korean Makeup Brand - Kaja

Cute with a hint of cheekiness, the Kaja Cheek Stamp in 04 Fiesty gets our wholehearted stamp of approval (pun intended). Typically liquid blushes require you to use your fingers or a brush to work them into your base, but this one from the young K-beauty brand comes complete with a heart-shaped sponge applicator for seamless application and blending.

Romand - Juicy Lasting Tint

Courtesy of Korean Makeup Brand - Romand

Viva Magenta + a lustrous shine = a winning combo. Meet the Romand Juicy Lasting Tint in 17 Plum Coke , a succulent plum with a syrupy finish on the lips. There’s nothing but 5-star reviews for this formula as it applies evenly and without patchiness (an understated must when it comes to daring shades), and it doesn’t accentuate dry patches.

Courtesy of Korean Makeup Brand - peripera

peripera - Ink The Velvet

Courtesy of Korean Makeup Brand - peripera

A cult classic formula within the beauty community, the peripera Ink The Velvet in 32 Fuschia Red is a dead ringer for the color of the year. The fluffy, weightless formula touts high impact pigmentation with a soft matte finish that doesn’t crack or dry out, attributed to its double-layer elastomer. As it wears, it creates a beguiling blushed lip look with its tint that stays true to color.

Etude House - Dear Darling Water Gel Tint

Courtesy of Korean Makeup Brand - Etude House

A longstanding holy grail in many a makeup fanatic’s collection, the Etude House Dear Darling Water Gel Tint packs a punch when it comes to pigment and longevity. It’s formulated with Pomegranate and Soapberry extracts to deliver a fruity and moisturized finish to the lips, and shoppers love how it doesn’t dry out throughout the day. Pick it up in the shade PK002 Plum Red that perfectly captures the vibrancy and vigor of Viva Magenta.

peripera - Ink Mood Glowy Tint

Courtesy of Korean Makeup Brand - peripera

If you’re going to sport the dynamic red-pink hue on your lips, dew it right with the peripera Ink Mood Glowy Tint in 05 Cherry So What. This glass-like lip tint formula features dynamic color payoff and high adherence to the lips. The fresh watery texture is hydrating without stickiness, courtesy of Lily and Witch Hazel extract, which combats the unwanted white residue that other tints can leave behind.

With this guide in hand, you’re more than ready to step out with the hottest hue of 2023! Which Viva Magenta gem are you adding to your collection? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, to make sure you receive all the latest news, promos and information!